Abbey Lee Kershaw, Lily Aldridge & More Photograph Themselves For Rag & Bone (PHOTOS, POLL)

PHOTOS: Models' Self Portraits For Rag & Bone

Rag & Bone's Marcus Wainwright and David Neville decided to switch things up for its next campaign, giving digital cameras to a quartet of models and asking them to photograph themselves in the brand's duds. "We have always been very inspired by the girls who do the show," Wainwright told WWD. "Rather than do what every other brand does and have a high-end photographer take very polished shots, we thought, 'Let's flip it on its head to get the girls to take over.' We wanted it to be very real."

The result? Some pretty candid shots by Abbey Lee Kershaw, Edita Vilkeviciute, Sasha Pivovarova and Lily Aldridge. The posters will be plastered all over Manhattan, but there's an interactive element, too -- Rag & Bone fans can submit their own posters to be in the running for a $1000 rag-bone.com gift certificate.

Anywho, check out the models in their elements and tell us whose photography you like best.

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