ABC Declares "National Stay At Home Week" To Promote Fall TV

ABC Declares "National Stay At Home Week" To Promote Fall TV

ABC's urging its viewers to conserve gas by staying indoors the week of Sept. 21 -- it's "National Stay at Home Week."

The Alphabet's marketing team dreamed up the holiday as a way to promote the start of the season. "National Stay at Home Week" not-so-coincidentally coincides with TV's premiere week.

Consider it the flip side of the annual April event "TV Turnoff Week" -- something the networks haven't been as eager to embrace.

The promo spots and companion website take a tongue-in-cheek approach to the whole idea that audiences can save money and help the environment by staying home that week and watching TV instead.

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