Sizing Up Abercrombie -- a Letter to Mike Jeffries

Mike Jeffries
CEO | Abercrombie and Fitch
6301 Fitch Path
New Albany, Ohio 43054

Dear Mr. Jeffries:

Thank you for clarifying the reason you do not carry sizes larger than a 10 at Abercrombie. Your customer is an "attractive, all-American kid with a great attitude and lots of friends." I am a mom of 3 daughters, ages 17, 13, and 10. They are all thin, attractive, all-American kids with great attitudes and lots of friends. They shop at Abercrombie. I believe they are your target audience.

Please find the enclosed clothing, purchased at our local Abercrombie/Abercrombie and Fitch stores. My thin, popular, cool kids will not need them anymore.

Not only will I not let my kids shop at Abercrombie again, I will not let them wear what they already have in their closets. Normally I donate our unwanted clothes, but in this case, I wouldn't want any unsuspecting thin, cool person to send the message that being exclusionary is OK.

Andrea Neusner