Last week Abercrombie & Fitch banned a customer from its clothes. This week the retailer has gone one step further by offering to pay its customers to stop buying its clothes.
Women's Wear Daily reported that Abercrombie, purveyor of moderately-priced East Coast prep, is so worried about its brand image lately (we can't imagine why) that it has extended what it cleverly calls a "A Win-Win Situation" to "Jersey Shore"'s Mike "The Situation" Sorrentino: stop wearing our clothing and we'll give you money.
The company released this statement on its website:
"We are deeply concerned that Mr. Sorrentino's association with our brand could cause significant damage to our image. We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans. We have therefore offered a substantial payment to Michael 'The Situation' Sorrentino and the producers of MTV's The Jersey Shore to have the character wear an alternate brand. We have also extended this offer to other members of the cast, and are urgently waiting a response."
It's a bald-faced move by Abercrombie, which seems to think that the PR damage it will incur from publicly insulting the MTV reality stars is no worse than the PR damage the "Jersey Shore"'s shellacked, fist-bumping guidos have already done to the retailer.
While they're at it, they may want to also put at end to these t-shirts currently being sold on a fake "Abercrombie Fitch" website:
Although chances are, Mike Sorrentino already has one.
Read more at WWD.com, go straight to Abercrombie.com and see for yourself or check out this news clip below summarizing the, er, situation.