Since the internet became readily available, marketers and entrepreneurs have taken to it to promote themselves and their businesses, and to grow their income. Internet marketing has become increasingly popular over the years, and people all over the world are going online to make themselves more money.
Adeel Chowdhry is a well-known internet marketer who has proven his success with online business, being regarded as one of the most highly paid digital consultants online. Here's his take on the state of internet marketing in 2016, and what opportunities are out there for you to get involved.
Chowdhry highlights the importance of lead generation when it comes to internet marketing. There are many methods for doing this online, but it can be difficult to keep up with the latest trends, as the digital world evolves so fast. As examples of some of the most popular and lucrative ways of growing an online business in 2016, Chowdhry lists content marketing, affiliate marketing and online courses as areas to focus on.
Content marketing has been a go-to strategy for internet marketers in the last couple of years, and its importance online only seems to be growing. Adeel Chowdhry recommends that businesses should be heading more in the direction of visual and interactive content, in favour of purely text-based articles and blogs.
He states that this kind of content is "much more engaging than a simple article, so they are more likely to draw the attention of your potential customers and encourage them to share your content". Backlinks are key to improving the SEO of your website and increasing the number of visitors to your site.
If you have a product or service to advertise online, affiliate marketing is an incredibly cost-effective way of getting it seen. Unlike most marketing methods, you only pay for affiliate marketing when it does the job it's supposed to be doing. An advert linking to your website will be displayed on an affiliate's website, but you don't pay for it to feature there; you only pay the affiliate when someone clicks through to your website from their site and makes a purchase.
You can also use this method, as an affiliate, to create an additional stream of income by advertising merchants on your own website, but Chowdhry believes that "the real value in affiliate marketing is creating your own online product or business and utilising affiliate networks to promote your own products."
Another way of generating income through your own online business is to teach on the internet, from the comfort of your own home. Platforms such as Udemy offer digital courses and tutorials, some for free and others for a given fee, so that people can learn something new wherever they are. If you're an expert on a specific subject, you can become an instructor on Udemy at no cost and with no experience required, and then earn money for the courses you deliver.
Want to learn more about internet marketing, Chowdhry of Income Society also points out that Udemy is a great place to do this, as courses are available on a wide range of subjects. Alternatively, let Adeel Chowdhry, internet marketer extraordinaire teach you the ways of internet marketing and get you running a successful online business with his Digital Wealth Creation Mastermind.