Adidas is stepping up to the plate and making sure that teenage girls have the sportswear they need in order to keep crushin' it!
The sportswear company launched "adigirl," a new line designed specifically for female teen athletes on July 22. Adidas introduced the collection on its site saying:
Today adidas unveils The adigirl Collection, a new apparel line designed specifically for the teen athlete. The line -- a first of its kind -- combines key performance attributes with street style detailing to create a unique, versatile assortment of pieces that bring sport into everyday life.
This is Adidas' first go at sportswear and "athleisure" that explicitly targets teenage girls, and with this move the company might be paving the way for other big sportswear designers. There's a lot of sports apparel designed for women, and some for girls, too. But there isn't much on the market that is designed specifically for a teenage girl's taste and body type. Adigirl by Adidas aims to fill that gap.
The New York City adigirl launch event took place in late July and several celebs (including actress Zendaya, U.S. olympian T'erea Brown and pro soccer player Erika Tymrak) showed up to support the line and its message to empower female athletes.
"adigirl was created to specifically meet the needs of the female teen athlete" said Katie Becker, senior design director for Adidas Training and Sportswear, in a press release. The line features many items that are perfect for workouts, while others fit into the increasingly popular "athleisure" trend. The varied range of styles all help to support badass, hardworking female teenage athletes.
Adigirl comes after a series of other exciting endeavors and triumphs for women in sports in recent months including: the U.S. Women's National Team winning the 2015 Women's World Cup (breaking national viewership records in the process), Serena Williams taking home the 2015 Women's Wimbledon title and 14-year-old baseball superstar Mo'ne Davis being one of the youngest athletes ever signed to the Harlem Globetrotters (apparently she's great at several sports!).
So here's to the young female athletes across the board, killin' the game both on and off the court and looking fierce as they do it!
Also on HuffPost:
