While NFL star Adrian Peterson continues to commit $5,000 to charity for every touchdown he makes, the Minnesota Vikings' running back has found a way to amp up his giving dollars off the field too.
Peterson's All Day Foundation, a nonprofit that supports programming for at-risk kids worldwide, has joined forces with a socially conscious browser app, the Football For Good Giving Assistant, for the holiday season. The duo connects online shoppers with 1,000 partners, including Gap, Hotels.com and Best Buy, that give a portion of their sales to Peterson's nonprofit, the organization announced.
"Playing football has afforded me many opportunities, chief among them the ability to help kids," Peterson said in a statement. "It was always in my heart to be able to give back if I was put in that position. With this new technology, everyone can give back...just by doing what they already do online every day."
The All Day Foundation raises funds for organizations, such as the Boys and Girls Club in the Twin Cities and Feed the Children, -- nonprofits that improve the quality of life for kids in need.
The Giving Assistant also makes sure to reward those who put their shopping to charitable use. Each month, users will be entered to win one grand prize, the first being an all-expense paid trip for two to the 2012 Super Bowl where the winners will also get to meet Peterson.
Download the Football For Good Giving Assistant here.