Ads Targeting NYC Private School Tuition Used To Sell Condoms

Sir Richard's Condom Co. has a message for New Yorkers: your babies are expensive. That's why they've rolled out condom ads in the city displaying the tuition of the top private schools, including Chapin, Horace Mann, Trinity and Dalton.

The ads, created by TDA Advertising in Boulder, poke fun at the high prices city dwellers pay to raise children. One box of condoms, they argue is "$754 less than a Bugaboo stroller." Cynical and brilliant? Yes. But don't feel bad, expecting mothers -- your bundles of joy are worth every penny.