Crayola is finally hopping on the adult coloring bandwagon.
“Color Escapes” is a series of coloring kits targeted at adults, featuring colored pencils, fine-tipped markers and coloring pages filled with intricate designs by artist Claudia Nice. The company launched Color Escapes in September, but the media started widely reporting on the coloring books this week.
Psychologists say coloring can have real benefits for adults, lowering stress levels and taking frazzled folks back to simpler days, when their biggest worry was what to eat for snack time (OK, for some of us, that’s still our top concern).
"Recent studies show that stressed out, digitally overloaded adults want in on the fun, too," Kim Rompilla, Director of Platform Marketing, said in a statement.
When Crayola first introduced the kits, they specified they were only available for a “limited time,” but a Crayola spokeswoman told The Huffington Post that they will be available for the foreseeable future.
This story has been updated to include comments from Crayola.
Contact the author at Hilary.Hanson@huffingtonpost.com.
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