More brands have announced they will not advertise on Sean Hannity’s Fox News program or his radio show after people widely criticized his coverage of Roy Moore, the Republican Senate nominee from Alabama who is accused of sexual abuse.
One woman stated that Moore assaulted her when she was 14 and he was in his 30s. Another woman has said Moore sexually assaulted her when she was 16. After the accusations first came to light in a Washington Post report last week, Hannity sparked outrage by seeming to defend Moore. The host focused a segment on women who tell false stories of sexual assault.
He also intimated that Moore’s encounters with underage girls might have been “consensual,” but he later apologized and said he “misspoke.”
After receiving concerned tweets from customers, Reddi Wip, Hebrew National, Green Mountain Coffee and Dollar Shave Club have all announced that Hannity is no longer a part of their advertising plans. (Conagra brands, which owns Reddi Wip, Hebrew National and Marie Callender’s, another Hannity advertiser, told Business Insider that it actually ceased advertising with the Fox News host a few months ago.)
“We do not condone any illegal or unethical behavior,” Dollar Shave Club told a customer Wednesday.
HelloFresh also stated on Twitter that it “continuously” works with media buyers to ensure its ads do not appear on Hannity’s programs.
As of Friday, the Society for Human Resource Management is no longer running ads on Fox News at all, the group announced Monday.
A representative of CA Technologies, a software provider, told HuffPost that it is not currently running ads on Hannity’s programs, either, as the company “continually” makes adjustments to its advertising plan. Similarly, the YMCA stated Tuesday that it has no plans to advertise with Hannity but left the question of future ads unanswered.
Other brands, including 23 and Me, Nature’s Bounty, Keurig, Eloquii and Realtor.com, have already publicly cut ties with the controversial host.
But not everyone is so eager to bolt.
A representative of LendingTree told HuffPost its current ad plan is “under review, although no decision has been made,” and My Pillow said there would be no changes to its ad plan following Hannity’s coverage.
Volvo tweeted on Monday that the company had contacted its media buyers and “advised them to cease advertising on the show,” but the tweet has since been deleted. A representative of the carmaker did not immediately return HuffPost’s request for comment.
Keurig faced some backlash for its decision to cease advertising on Hannity’s shows. The hashtag campaign #BoycottKeurig inspired conservatives to film themselves smashing the company’s coffee machines and post their videos to social media, which earned thousands of shares over the weekend.
Hannity hinted Sunday night that he would be purchasing 500 coffee makers to give away to supporters ― ostensibly for immediate destruction. Keurig’s CEO responded by sending a memo to employees apologizing for “any negativity” they had experienced as a result of the bizarre feud.
Although the CEO did not address Hannity directly ― or Keurig’s advertising plan regarding the show ― the host appeared to consider the memo a personal apology in a blog post Tuesday.
Later that day, Hannity gave Moore “24 hours” to “fully come up with a satisfactory explanation for [his] inconsistencies” before losing the host’s support.
This article has been updated with additional details about companies removing advertising from Hannity’s program.