56 Affordable Alternatives To Popular Expensive Brands

We're saving you money on everything from cult-fave beauty products to must-have cleaning helpers — and everything in between.
Headphones, concealer and mirror

Popular items from this list:

  • A pair of noise-cancelling on-ear headphones reviewers say are a great alternative to AirPods Max
  • Maybelline Instant Age Rewind concealer, a cult fave
  • A Baroque-style mirror no one will believe came from Amazon

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E.l.f. Halo Glow liquid filter
Promising review: "This stuff is so legit I’ve gone through three bottles. Adds the perfect glow to your skin! Sometimes I use it under foundation and sometimes I use it solo with a bit of concealer. I will never not repurchase it for the price and how beautifully it sits on the skin. This stuff is viral for a reason!!" — mapagill

Promising review: "If you like Charlotte Tilbury, flawless filter this is leaps and bounds better! Just buy it. The coverage is better makes my skin have the most amazing natural glow! The colors run with a more warm/yellow undertone which worked great for me! Spend the fraction of the price and just get it you will be happy you did!" — Amazonreview
A pair of noise-cancelling on-ear headphones reviewers say are a great alternative to AirPods Max
The noise-canceling is 95%, so reviewers say if you're looking for 100% cancellation, you might want to splurge on the name brand.

I actually just bought these after featuring them for the first time — I've been considering buying AirPods Max, but I am very particular about how headphones fit — and am sensitive to my ears overheating after wearing certain on-ear headphones for too long. So instead of (or before) committing to the $500 version, I thought trying these for a test run would be good. Turns out, I love them so far! They're super comfortable and do not make my ears overheat. The sound quality to my non-expert ears is excellent too! And the noise-canceling is right for me — it blocked out annoying street noise so I could be fully immersed in my tunes.

Promising review: "These headphones are surprisingly awesome. I was rather impressed with the quality, considering the price. They are easy to pair, came charged, and are super cute. People have actually asked me if they were the Airmax Pros! I also really like how you can pause/skip & adjust the volume on the headphones (which many headphones lack). Noise canceling is pretty good. I can’t hear very much when I play music. When there’s no music, they still cancel a lot, but not everything, like most headphones. I do wish they could get a little louder, but they still have great sound quality. 4.5/5" — Amazon Customer

Promising review: "These headphones are one of the best purchases I could’ve made. For starters, the presentation of the headphones is amazing. It comes in a silky oval-shaped bag, with a couple of options for audio input. In terms of video/audio, they are IN-SYNC! The girls that get it get it. Some headphones tend to have a delay, but these do not! When on the highest volume, they are pretty easy on the ears. Not only this, but I’ve been fascinated by the longevity of the battery life. I’ve used these headphones for about 4-5 hours consecutively over a matter of days and still have over 50% battery life. These are, by far, the best headphones I’ve had, and would recommend to everyone." — Ken
A spandex-blend maxi dress
Reviewers agree that if you want it fitted, size down.

Promising review: "I don’t own any Skims clothing, but I saw this girl wearing this exact style of dress with a Skims tag on the back, and honestly, it made me so grateful that I purchased this dress instead. It looks exactly like the Skims version, and I could be biased, but the material of this dress looked better than the Skims one. If you want it to be a little snug, I would definitely recommend sizing down one size from your normal size. I usually wear a medium, but I got this in a small and it was so perfect. So freaking comfortable and made out of thick material. BUY THIS, don’t waste money on Skims." — Kaitlyn

Promising review: "I have the Skims dress in black and wanted to look for a cheaper version. But read reviews and some said that it is a bit looser than expected. I would agree that the small is a bit loose. If you want a snatched look definitely get a size smaller as it is very stretchy. I'm 5ft tall so this is a bit long on me even when I wear heels. In comparison to the Skims, the material is smoother while skims has a ribbed texture. You honestly can't tell the difference. Good bang for your buck if you ask me! Would recommend this dress." — Amazon Customer
A pack of duster sponges
I bought a pack of these recently, and so far love dusting with them! All the dust sticks right on, so you don't end up breathing in all the dust you just tried removing. It's great for baseboards, too!

Promising review: "These are exactly like the Scrub Daddy's. Only hella cheaper." — kr425

Promising review: " I had low expectations for this. But I'm really happy to find that they do work really well for a much better price than the name brand. It's pretty much the same as the name brand damp duster except that the grooves are slightly wider. Dusted tops and fronts of my cabinets in about five minutes, but I'm most impressed with how well it removes pet hair from my couch and clothes even better than sticky rollers. I have Pomeranians blowing out their winter undercoats, so it's my new fav thing." — onon
Or a pair of Cushionaire cork-bottom sandals
Prime members: You can try before you buy!

Promising review: "I honestly ordered this sandal three times. I did this is one of the best sandals I've purchased in awhile. This shoe is so comfortable and the arch is perfect for all day walking. No rub from the straps. I can't say enough what a great sandal. I ordered the stone color and its perfect to match everything. You will NOT be disappointed in this shoe." — Amazon Customer

Promising review: "I bought these sandals before a three-week trip in Europe; I didn't want to pay for Birks but did want something in similar style with good arch support. I was a little skeptical about the low price but gave them a shot...and they were the MOST comfortable sandals I've ever owned. I walked over 120 miles in them in three weeks on our trip and never once had foot pain. They broke in so quickly and were very supportive from the get-go — and still are! Highly recommend." — Han Lin
Shea Moisture
A Shea Moisture manuka honey mask
Promising review: "Better than the expensive K18 and Olaplex. I recently spent $70 on a hair mask; because my hair has been in need of some love. I won’t name it because I don’t think I can but I thought it’s 70 bucks so it must be good. It was NOT. I didn’t hate it but it didn’t do much for me. So I thought screw it let me try something more natural and drugstore. I saw the good reviews on this so I thought, “why not?” And now I have my new favorite hair mask. So moisturizing. Makes my hair so soft. It’s VERY thick. But that’s what I wanted. If you’re looking for deep Hydration, look no further." — Kirstin

Promising review: "I don't usually leave reviews, but I had to because I love this conditioner so much. I have EXTREMELY dry 4c hair. It's very picky with products. After getting to know my hair, I noticed that my hair only like products that get absorbed into the hair right away. If it leaves a coating over it, then my hair is not going to like it. It might even feel super soft for a day, but then it get extremely dry after. Even though this product is super thick (so thick that the cream stays in the jar when you flip it upside down), my hair absorbs everything and it stays super moisturized for 2-3 days after. I used this on my hair about 2 days ago. Today, I touched my hair expecting it to feel dry like always, but it felt like I just moisturized it. MIND BLOWN. It also smells AMAZING. It smells more like a fruity, sweet, and creamy perfume fragrance rather than a hair conditioner. It almost reminds me of Mon Guerlain. Literally the nicest smelling hair product I've ever used. 10/10" — Khady Ndiaye
A CZ tennis bracelet that looks similar to the pricey Swarovski
Promising review: "Soooo pretty. It’s 100% a Swarovski [alternative] for so cheap. Looks exactly like the photo, and I wear it every day." — Trysten Walters

Promising review: "I just lost my very real gold tennis bracelet. I’ve heard good things about this company and decided to order one that looked like the one I lost. It just came in, and it looks as nice as my real one. I don’t know how it will do as time goes, but for $19, it’s a great buy" — Alina
A Simple Modern tumbler for all of your hydration needs
Many reviewers said they find themselves drinking more water when they have a straw. Get a closer look at it on TikTok.

Promising review: "Please do not run out to Targé and waste your money on a Stanley IF you’re only using a cup for ice/cold drinks. This cup is just as good and far more affordable. I put ice in my cup over 24 hours ago during my shift at the hospital, and there is still ice in the cup! This product is BEYOND worth it at this price point. You won’t be disappointed. If the cup isn’t in your cart at this point, I don’t know what’s wrong with you: GET IT! 😂" — Marie
A 3-in-1 foldable magnetic wireless charger
Check out a TikTok of the foldable 3-in-1 charger in action.

Promising review: "Compared it to Mophie — just as good for one-third the price. I bought one of these for my wife to use, but assuming that I travel a lot more than her, I opted to buy the more expensive Mophie device of similar design direct from Apple for myself. The Mophie device turned out to be no better, even though it cost 3X as much. I was able to return the Mophie device and bought another of these for myself. In the end, if it doesn't last as long as the Mophie could have, no worries since I would have to buy two more just to match what I spent. The blue charging indicator lights don't seem too bright, but I placed black electrical tape over them anyway. The QC charging brick is a nice touch and was able to charge all three devices without difficulty." — TubaTim
CeraVe's retinol serum
And remember, like with any retinol (that actually works), just do not use it every day. Start slow and work yourself up if needed, paying attention to your skin.

Promising review: "I absolutely love this stuff! I saw a dermatologist on TikTok who raved about this product and tried it out, and it's been the most amazing stuff! It's helped my face to clear up very quickly removing all of the blemish spots and dark spots around my face. It's been one of the best products I've added to my face routine. This would be great for all ages/stages and for any weather types. It doesn't moisturize much, but that's not it's intention, and there is no scent, so I'd imagine it's great for all skin types and hypoallergenic." — Successful Solo

Promising review: "I bought this for my teenager to use for his acne scars, but he ended up not using it. I ran out of my Murad retinol serum, so I gave this a try. I actually like it better than the Murad! It absorbs quickly, with zero smell or irritation. As with any retinol product, be sure to wear sunscreen when you're going to be outside." — C. Munsterman
A set of Amazon Basics silicone baking mats
Promising review: "I am a macaron baker and have been using Silpat brand for years. I needed to order more silpats but didn't want to spend the money. I found these Amazon Basic nonstick baking mats and thought I'd give them a try. It has been a month now and they are still working just as great as my Silpat brand. Even baking, easy to clean, and clear (I bake shapes and use templates underneath). Hopefully they last as long as my Silpats, which I have had for three years now, but if I get at least a couple of years out of them before buying new ones I won't mind because of the price! The top macaron shell [pictured above] is from the Amazon Basics brand and bottom is Silpat. They baked up even and with the same feet!" — Mac MKE
A Sol de Janeiro fragrance mist
Promising review: "I finally received my new body spray yesterday and was in complete shock at the resemblance to Baccarat Rouge 540. This body spray is so delicious. It is definitely a Baccarat Rouge 540 [alternative]. There were so many reviews that said how much this body spray resembled the very pricey perfume, and they were all correct. I absolutely love Baccarat Rouge 540, but it so expensive compared to other perfumes like Chanel, so I opt not to purchase it regularly. This body spray is a wonderful substitute for overpriced perfume. Today will be my first day for wearing the spray, so hopefully, it has great longevity throughout the day as well. 🤞🏼 Regardless, I would still purchase it again moving forward." — Tina
A pair of lightweight legging-style joggers
Promising review: "These are literally the best leggings/joggers I have ever owned, and I plan to eventually buy every single color. I originally saw these on TikTok and heard they were like the Lululemon ones but cheaper. I've never owned Lululemon leggings, but if they feel anything like these, then I have clearly been missing out. These are soft and absolutely perfect. I love the pockets and jogger style and that they fit like leggings and can be worn to the gym or dressed up with a cute outfit. I need to buy every color of these before they're gone!" — Courtney
A 100-piece set of Picasso Tiles
Promising review: "I wish I had known about these sooner! PicassoTiles are *exactly* like Magna-tiles but way more affordable. We just received the 100 tile set today — an early birthday gift for our soon-to-be-four-year-old. We have two sets of Magna-tiles — one with the grommets (purchased new last year) and one without (purchased second hand [no idea how old they are]). The PicassoTiles are the same weight and size as the MagnaTiles and have the same exact magnets. They do not have metal grommets, but the old MagnaTiles are indestructible, so I know that these will be too. And PicassoTiles are much prettier in my opinion, because they are slightly more translucent and have brighter colors. They integrate into the collection seamlessly. I highly recommend this product. And if you are considering buying any kind of magnetic tile toy for your child, I recommend purchasing as big a set a you can for versatility of play. Our son has played with these all day and night off and on every single day since we bought them last year. After integrating the new PicassoTile set, he hugged his enormous structure and declared them his favorite...twice. A wonderful toy!" — skater mom
NYX Fat Oil Lip Drip, a lip gloss that also has the hydration of a lip oil
I have two shades and have already ordered a third!

Promising review: "The lip oil trend has fully saturated my TikTok feed. So I was anxious to test and compare. I also own the Dior Lip Oil and tbh NYX is giving them a run for their money. This lip oil does its job for a fraction of the price. The formula isn't as thick as the Dior product but, the color options and leak proof packing make up for it. I'd definitely recommend picking this up to try!" — Courtney Calestiini
A pair of pink-tinted, gold-rim coupe glasses
Promising review: "I bought these after finding a similar glass at Anthropologie. These are more affordable and just as lovely. Cheers ♥️" — Nicole L.

Promising review: "I absolutely love these glasses! They're just as beautiful in person as you might hope, and the weight of the glass is very nice also. They're real glass, not plastic, and the gold is so elegant. I absolutely love these, and I'm thinking about getting an extra set." — JLJ
L'Oreal True Match Lumi Glotion, a fan-favorite, glycerin-infused illuminator
Promising review: "I used this with my Olay Regenerist Cream (it helps with my wrinkles) I mixed it and it does a great deal of shine! You should buy if you're looking for a Drunk Elephant Bronzi Drops substitute! Way better than drunk elephant." — raegan kuball

Promising review: "I actually like this glowy lotion better than the drunk Elephant one, and I have both. This goes on smoothly and not greasy. It leaves you very glowy with a beautiful tan, and works well with makeup on top if you so wish. Lasting power too. Recommend." — ggvega
The Revlon One-Step hot air brush, now with an upgraded motor
While some reviewers with curl types 4a–c like the oval brush, if you're looking for something to blow out tighter curls or coils, try the Revlon One-Step paddle brush, which is designed with curlier hair in mind! You can get it from Amazon for $39.99.

Promising review: "I thought my Chi hairdryer was good, but this takes it to a new level. My hair is very wavy, but I was able to straighten it very easily with this dryer. It took much less time, too, than the Chi or DryBar dryer." — Kristy C

Promising review: "Where have you been all my life? Omg this dryer was AMAZING!!!!! I don’t understand why I didn’t know about it sooner!!!! My hair is thick and curly and hard to control. Usually I need to air dry for at least an hour, then it’s 45 min to blow it out. Usually resulting in my arms being exhausted and my hair burned. BEST DRYER EVER! And I have spent $$ on a dry bar dryer. Never again. I need to buy a back up just in case. LOVE" — Brian Halpin
A belt bag so you can keep all your must-haves close
I just finally gave in and bought this, and it's my new go-to bag!

BuzzFeed Shopping editor Elizabeth Lilly says, "I wear a size L/XL in clothing and sometimes waist bags just don't work out so well for me. With this one, I can confirm that it fit around my waist comfortably without outerwear, across my chest without outerwear, and over a thick coat and several layers. The pockets inside are so handy and I even had room to spare throughout my Iceland trip. Just make sure that you zip the zipper ALL the way because the zipper goes down pretty far on the sides for easier access to contents."

Promising review: "This belt bag honestly looks just like Lululemon without the label. I love the variety of colors this brand offers and the adjustable strap and buckle for easy on and off. It also has several mesh compartments in the inside for separating smaller items from each other." — Lauren A.

Promising review: "I’m SOO impressed with the quality of this bag! I’ve worn the Lululemon belt bag and I gotta say, this is pretty similar. Almost identical, except the Lululemon is a tiny bit smaller size. The Lululemon one also has a plastic zipper but this Amazon one is metal. I prefer the plastic but this one is OK. It might be better than Lululemon JUST for the fact that they have so many color options!" — Em
Carenel lip sleeping masks, which come in a set of three minis
For reference, the Laneige lip mask contains 20 grams of product, while each of these measures 5 grams, or 15 grams for the entire set. So even with product sizes taken into account, these are a much better deal!

Promising review: "Love this! In my opinion, better than Laniege at a fraction of the price. A bit thicker, which I like. Even though it’s a sleeping mask, I use it throughout the day to keeps my lips moist and soft. Will keep ordering again and again." — Michaela
A pair of chunky droplet earrings
Promising review: "Bottega, who? These are adorable and super close to the original ones! Perfect for work, events, or casual days. They don’t get rusty or anything right away (I wore them while walking around in 90 degree weather). Love them and I’m gunna get them in gold too!" — Amazon Customer

Promising review: "Yep..this is it, FINALLY! For those of you who have been searching for the best, affordable, similar looking Bottega [swap], THIS IS IT!! I searched many places and bought from other places but this is the best one out there… I thought the price of these earring was sketchy but NO…its legit" — Amazon Customer
A chunky knit weighted blanket
Promising review: "I wanted a weighted blanket that was woven instead of being weighted with filler material like beads that shift around or could “leak” and I wanted something made of natural fibers. Most blankets that fit the bill are $350 minimum, often more, so I feel like I hit the jackpot with this! The blanket is super comfortable, and the woven style means the weight is evenly distributed for a deep sleep. It’s a beautiful dark navy and larger than I expected, plus it comes with a duffel bag! Skip Bearaby and other pricier competitors and go with this. Best woven blanket on the market." — Emw95

Promising review: "I was looking for a sustainable (aka, natural fiber, no filler) weight blanket. Those that are similar to this one, start at almost twice the price (like Bearaby). I was skeptical but I'm so glad I purchased this one — the quality is superb. It even comes with a great canvas duffel! My husband and I love it, great for naps and just when you need a 'hug'. It has great weight, so much so that if my cat decides to join me it almost feels too heavy. :) I highly recommend this product — it is a great deal." — Stephanie S.
A set of internet-famous Mellanni sheets
Promising review: "My favorite sheets have to be Cozy Earth. But they are way too pricey for a guest bed. These sheets are just as good without the huge price tag. Side by side comparison to these vs expensive brands like cozy earth or peacock alley — these sheets are thinner and deeper, which actually fit better on our deep mattress with a 3-inch topper, these sheets are just as cool feeling as the higher end ones when you get in bed. They wash well. Actually better than Peacock Alley brand. They hardly wrinkle. And even after months of use, they are still in great shape. They haven’t started to peel yet or fray. No loose threads or tears. Great sheets!" — Susan

Promising review: "I read from other reviews these sheets were soft so I wasn't too surprised when I received them and man are they soft and so comfortable. We have Egyptian cotton sheets that were expensive and I promise we have changed them back out for the comfort of these sheets. The cotton sheets were cold and these were just right. The other thing is my husband has thin skin that any nick he will bleed. Well he has bled on these white sheets and when we washed them (in cold water as instructed) the blood always comes out and never stains. I can't say enough great things about them except to say all three of my adult kids are receiving a set as part of their Christmas!" — Sheree Chrestman
E.l.f. Poreless Putty primer with squalene to hydrate
Promising review: "So close to Tatcha, it's scary. I bought this and the Tatcha to compare. The smell from the Tatcha is nicer as is the packaging but otherwise, this is about the same texture, consistency, and performance. For the price, it is well worth it!" — Amber Girl

Promising review: "Normally my makeup goes on great, but then once it dries it's super crusty and shows my pores, but this made everything so smooth and my skin has never looked so healthy. Even after I took my makeup off my skin felt moisturized which is a hard thing to do with my dry skin. I saw the hype all over social media about this primer and I never believed it, but finally decided to take the plunge and test it out and now I'll never go with out it." — Taylor Kessinger
Or if you prefer gripping-style primers like Milk Hydro Grip, E.l.f.'s Power Grip, which is formulated with hyaluronic acid
Promising reviews: "I got a little sample of the Milk Hydro Grip primer, but when I went to buy it...$36 for a relatively small bottle! I wanted to find a good alternative, so I bought this. It is PERFECT! Nearly identical formula. I have sensitive skin and this did not break me out. It really does help keep makeup on all day and makes your skin look smooth. I highly recommend this." — Allison
A satin pillowcase to help maintain hair and skin health even as you sleep
This is my go-to satin pillowcase. I have two Slip pillowcases, and several of these, and actually the Bedsure ones wash up much nicer and retain an incredibly silky smooth feel after dozens of trips through the laundry. They're the only ones I'll buy going forward, and I recommended them to my mom and now she's in love with them too!

Promising review: "I ordered these pillowcases just to see if they could compete with Blissy. Well, they can. I have washed them three times and they came out great. They seem to protect your hair and skin. So, I’m very happy with them." — EMc

Promising review: "I bought these cases to match a new sheet set. I previously had bought much more expensive brands to match other sheets but I love the Bedsure brand of products and wanted to try these out. Arguably, they’re softer than my more expensive ones! They did arrive very wrinkled but a quick wash and dry and they’re shiny and wrinkle free. I like the envelope closure a lot more than competing brands zip closure. Highly recommend!" — Hannah Watkins
A Briotech spray with the same magical ingredient as the very beloved Tower 28 SOS Daily Rescue spray
BTW, people also love this for helping heal piercings.

Promising review: "It works just like my Tower 28 spray. Smells the same and feels the same. It's more product and saves you money. It also comes with two lids which is perfect for traveling!" — Andrea Benton

Promising review: "Just an FYI, this product has the exact same ingredients as the Tower 28 spray! It's been absolutely amazing at reducing acne and texture! It's also so refreshing and gives a lil glow. So in love!" — BK
A sunrise alarm clock reviewers say is a great alternative to the Hatch, which is over $100
It comes with seven nature-inspired wakeup sounds, plus an FM/AM radio. And there are eight colorful nightlight options as well!

Promising review: "I really needed another reliable alarm in the morning besides my cell phone (because I’m notorious for hitting sneeze), and this clock is exactly what I was looking for! I love that it slowly brightens as it gets closer to your alarm time because I feel less startled when my alarm goes off. This is super similar to the famous Hatch alarm clock and at a much cheaper price. Would definitely purchase again and again! Saves my morning" — Skylar Faul

Promising review: "I had my eye on the Hatch sunrise alarm but didn’t want to spend over $100 on it. I am so glad I found this sunrise alarm clock instead! Has all the features I was looking for for a third of the price! Things I love about this product:

-It’s easy to set up and use
-Can have 2 different alarms saved
-different color options
-several sound and brightness options
-snooze option
-looks nice
The only feature I do not utilize is the FM radio" — Olivia Nguyen
A pair of loafer mules
Promising reviews: "Such cute shoes that are maybe even better than the designer inspiration! I ordered a 37 and usually am a 6.5. They fit perfectly. The footbed is more padded than the designer version. Leather is soft and comfortable on the foot. Sole is not slippery." — Emily Wilson
A pack of reusable grocery bags
They fold up and come with elastic bands for easy storage.

Promising review: "I was looking for a reasonably priced re-usable grocery bags. I love Baggu, but they are pricey and I wanted several to leave around the house, car, and work. I bought several different brands and these are by far the best that I've found. Very sturdy and cute patterns. The other brands started fraying and tearing right away, but not these. I'm buying another big set to break up and give them away." — Sassafras
A Renpho percussion massager
Promising review: "I was avoiding buying a Theragun because of price issues and this had a great deal on price markdown, even from list so I went for it. It was a great choice. Helps with pain relief and massage in pressure spots I wasn't able to get before. I had access to use a theragun before and haven't noticed any difference between items and it's at a much lower price point. Whatever extra theragun features there might be I haven't needed and the heads are interchangeable between theragun and this. Very happy with my purchase." — tauntaun

Promising review: "I used a threragun for about a month and although it was great, this unit is better suited for my needs. I found the theragun to be too powerful on the lowest setting and bulky to handle. Some people prefer a lower setting than the "professional" brand offers. This unit is also easier to handle when massaging my partner than the Theragun. This gun goes from comfortable low setting to very powerful on the highest setting. Much better fit for me and my partner plus it's got solid battery life." — Pierremoe
Kayla Boyd / BuzzFeed
Essence's Lash Princess mascara
Promising review: "OK. So I’m a mascara snob! This is better than Dior Show, better than Better than Better than Sex. I’ve ordered this repeatedly about 14x and you won’t be dissatisfied, I PROMISE. I use micellar water to remove my makeup on little cotton squares. EASY. Take a chance. $4.99 vs $40 for Dior. You can’t go wrong. ❤️" — john t dowell

Promising review: "I can only praise this mascara! It’s easy to put on, you control how dramatic you want your lashes. No smudge. Very easy to remove and the BEST part is the price!! In my opinion this is better than Better than Sex. Definitely love and will buy again." — Mayra Zambrano
A set of snazzy-looking and surprisingly affordable wireless Bluetooth earbuds
Did I mention they're are also sweatproof and waterproof?? With over 200,000 5-star reviews, they are mega popular, too.

Promising review: "I’ve been searching for wireless headphones that wouldn’t break the bank because I was tired of always getting caught on doorknobs, cabinet doors, and drawers. Funny enough, these headphones were recommended via TikTok and I’m loving them so much. They look expensive and the sound quality is amazing! The various options of bud sizes make them customizable to fit your ear so they’re nice and snug. The battery case is really sleek and can be easily tucked away in your pocket, bag, or purse. I haven’t been this excited to have new technology in a while!" — Joey Reyes
A set of super-sized and super-soft satin scrunchies
You can split up the package for stocking stuffers, too!

Promising review: "I love the look of the huge silk scrunchies on a lot of retail websites (e.g., Free People), but I'm not willing to pay that much for ONE hair tie. These are a great substitute, and you get four for half the price. (Came in cute packaging, too.)" — Michael L.

Promising review: "Honestly, I was very skeptical because I didn’t think I would like oversize scrunchies, but I have a long hair, and I find any other scrunchies always pulling out my hair, so these are extremely comfortable. The downside is now I must get them in all colors. 😃" — Dawn Sullivan
Skin-lifting, pore-tightening Skin1004 face masks with results that reviewers swear by
Just wait 15 minutes and rinse to reveal your glowiest glow yet, thanks to the albumin (egg white) and aloe formula.

Promising review: "I was gifted the Hanacure masks and loved them but they're just way too pricey. I heard SO many wonderful things about the skin 1004 zombie mask and at about $2.50 a pop, why not?! Let me tell you, this mask is just straight up magic. I didn't notice any changes to my skin immediately but a few hours later when I looked in the mirror I was shocked at how wonderful my skin looked. I've never noticed a difference like this. Hanacure who?!?? don't get me wrong, the Hanacure mask is amazing and magical too but it's expensive and impossible to maintain the twice weekly mask schedule recommended. This Zombie mask is every bit as magical with better results in my opinion. And it's super funny. A lot of the reviews mention a bad smell which I was worried about but I didn't notice a smell and I'm so sensitive to smell I can't used scented lotions, lip balms etc. Bottom line, this is better than Hanacure both price and results wise."Dana Dane
A set of breathable seamless thongs
Promising review: "Buying every color! These are the most comfortable high waisted medium compact things I’ve ever owned, and I own Skims, Good American, and Spanx. They are super soft. They sit at just the right spot on your stomach. 15/10 would recommend!!" — Samantha Wroe

Promising review: "Absolutely blown away! I use to be a Victoria Secret panty shopper, mainly due to their sales. The quality of VS underwear makes it so they never last past six months, if that. Not to mention the crotch section of all their underwear types are unrealistically narrow. I bought these as my everyday underwear and couldn’t be happier. They are so comfortable, I hardly can tell I’m wearing them. The crotch part is a suitable size and the back doesn’t ride up or suffocate my back side. They sit perfectly on my hip bone and don’t need adjusting throughout the day. The material is soft and the quality is fantastic. Don’t hesitate, buy these!" — Miranda
A pair of Bambody period undies
The leakproof layer is PFA-free also — learn more about that testing here.

Promising review: "I’ve tried these, Hanes, Thinx, and Victoria’s Secret period underwear. These are, by far, the best and most comfortable. I use them for leak protection, overnight, and on light days. I ordered one size up from my usual size." — Victoria

Promising review: "These are the best period underwear I’ve found so far. I’ve tried Thinx, ModiBodi and Knix. These are the combination of most absorbent, soft, and quickest to dry." — Amazon Customer
A super plush blanket that is just begging to be cuddled up with
Promising review: "We absolutely love this blanket. It is so soft and has now held up to about 4–5 trips through the washer/dryer. My 18-month-old is OBSESSED with this thing and steals it from me on a daily basis so both of my kids are getting their own for Christmas. The ONLY flaw of this blanket is that it comes shrink-wrapped and compressed and therefore really needs to be washed and dried before use to be presentable. It comes tied with a bow but you could really never gift it as it comes because it doesn’t come to life until after the first wash. I find it to be very comparable to barefoot dreams and will never buy another one of their blankets now that I’ve found this. 10/10 recommend." — Stephanie Mewherter
Physicians Formula Diamond Dust for a gorgeous shimmer
Get a side-by-side look at this next to the Fenty Diamond Bomb highlighter on TikTok — the creator applies one to each cheek for comparison!

Promising review: "I love love love my Physicians Formula Diamond Dust mineral powder! I wish I’d known about this before I spent $42 on a Fenty compact that does MORE than I want with the sparkle; this product gives just the right amount of coverage without having it end up all over my face and on my clothes as well. It’s also pretty if you want to bring attention to your collarbones or shoulders. A perfect amount of shimmer with little effort! Try it!! You can thank me later!!" — camielle parent
Oversized square sunnies
Promising review: "Love these so so much. I wanted the chic Bottega Veneta designer pair, but these look exactly like those for less than $20.Deal of the century. They are comfortable and extremely well made and I seriously can’t get over the price. I’m thinking about buying another color because I love them so much." — Kam

Promising review: "I saw these sunglasses on TikTok a couple of months ago and finally ordered them. I’m so glad I did. I LOVE them!! They’re such good quality! And I love the way they look on. I’d definitely buy them again!!" — Sammie Batey
A soap brow kit
Just wet the spoolie, drag through the pomade, and brush UP.

Promising review: "Amazing!!! I’ve used the Anastasia Brow Freeze and this is honestly so much better, a lot less messier and less sticky. Plus, I didn’t realize it came in a two-pack, so definitely great value for $$$." — Amazon Customer

Promising review: "I love this, I do the minimal with my brows. I use the Anastasia gel but this works better and holds well." — Regina Villalobos
A long-sleeve bodysuit
One TikToker did the research to see this fabric blend is the same as Skims — check it out here. And btw, reviewers say the double lining in the torso is supportive, so they don't need to wear a bra.

Promising review: "Are you kidding me? This is the softest most comfortable body suit I’ve ever owned. I got so many compliments lol; everyone did think they were Skims lol, but it’s definitely worth every penny. I love and will be getting more colors!!! You need it." — Wendy L.
A slightly cropped half-zip pullover
Promising review: "I saw this sweatshirt advertised by an influencer on TikTok. I was blown away by the quality of this jacket!! It’s super soft and it fit perfectly." — Rebecca Slattery

Promising review: "Love it. So soft and comfortable. Such a great fit. Totally looks like Lululemon." — ahnjloo
A three-piece loungewear set
Promising review: "No joke, these are pretty much exactly the same as my Skims lounge set for half the price. The pants graze the tops of my feet even when I wear them high-waisted at my belly button, so I think they’re plenty long. The robe is like wearing a blanket, but still looks put together. Anyway, I’m back here to buy a second color because I loved them so much!" — Jenna
A cropped padded workout tank
Check it out on TikTok.

Promising review: "Honestly saw this on TikTok and contemplated getting it for a long time. I’m so glad I committed! It’s tight and holds everything together really well. It’s extremely comfortable. The padding is amazing so you don’t have to worry about a bra underneath at all. You can wear it with sweats or leggings to the gym or even dress it up for a night out. Considering more colors for sure!" — Kristyn Long

Promising review: "This cami is SOOO high quality, it feels exactly like if not even BETTER quality than similar lulu lemon yoga camis. The length is perfect, not too short not too long. After reading reviews I decided to size up and get a large because some people said if you get it too small the straps might cut into you and it'd be too short. I agree with that! They're so soft I'm just shocked at the quality, such cute colors! I got white and a light green. absolutely obsessed with these and will be ordering more!" — Rosa Rodriquez
A weekender bag
It comes in two sizes: one sized for a personal item, and one for a carry-on.

Promising review: "BUY NOW! BEST TRAVEL BAG! BEIS [swap]! This bag is great! Literally don’t hesitate on buying it!! I have traveled on Frontier, Spirit, Jet Blue, all no problem fit inside the bag measuring size perfectly! BEST PART I traveled a lot this summer, to Mexico, Nicaragua, and Jamaica, all for 5-6 days, all my stuff fit in perfectly!! I had three JEANS, two SHORTS, seven TOP, five bathing suits, two sandals, one pair of flip-flops and three makeup bags, plus a charger on the side pockets! If you want to travel on a budget this bag is your best friend. Plus the bag is super sturdy and great material with strong zippers." — Franyeska Pravia

Promising review: "So much room for packing with this little weekender bag. The shoe compartment is great for packing towels and shoes if you want. It fits perfectly under the airplane seat. All these little compartments to have your phone, keys, headphones, wallet are very convenient. So many different colors to choose from which is also nice. I’ve convinced my mom to get one and all my friends because it is a [swap] for the Beis weekender but less than half the cost." — Hfr123
Maybelline Tattoo Studio pencils
Promising review: "Love this eyeliner and i think its way better than the urban decay one i was using." — itsmedb

Promising review: "You don't need a high-end eyeliner from urban decay or bobbi brown. I have oily lids and this is smudge-proof, lasts all day. I use it to tight-line my eyes and it glides on like silk. This will be my go-to eyeliner from now on :) Thanks Maybelline for saving me money!" — Jenny
A set of three remote-operated flameless candles
These require three AAA batteries per candle that will last you about 150 hours.

Promising review: "With the price of batteries, these beautiful candles are a must. I've always used Luminara, which unfortunately, devour batteries and die after several years. These candles also have a more soothing, ambient affect. The colored exteriors are far prettier than Luminara. Great gifts!" — pandorah
A Baroque mirror no one will believe came from Amazon
Promising review: "This mirror is gorgeous and very well-made. It feels heavier than I expected, so I used a 3M Claw to hang it and it’s definitely secure. Looks exactly like the picture. I wanted the Anthropologie Primrose mirror but couldn’t stomach the price tag, even with deep discounts from their home outlet pop up. This is an excellent [alternative], so definitely worth it." — Jillian Coneys

Promising review: "I was looking for an inexpensive [version] of *the* Anthropologie mirror for my mantle. Did lots of searching and review reading and this seemed like the best bang for your buck. It’s so nice! It’s heavy and sturdy (not chintzy), and looks great in my living room. The flourish on top is tasteful and the antique gold color really does make it look vintage." — Eliza
A bottle of Fine'ry Jungle Santal perfume
Promising review: "This fragrance is fantastic!! It changes and develops richer woodsy scents on me. Very similar to La Labo Santal 33 but much less expensive... lasts all day too!!" — Eufy cordless vac
A bottle of Elizavecca hair treatment
Reviewers with everything from thin, fine hair to 4c curls have reported positive results from this moisturizing formula, which is particularly recommended for folks whose hair is damaged from using hot tools, bleach, and the like. And btw, This is the same brand that makes the MIlky Piggy Carbonated Bubble Clay Mask so many people swear by (and it looks damn cool).

Promising review: "Like many others, I tried this as a replacement for Olaplex. Honestly, Olaplex never had a great effect on my hair and certainly wasn’t worth the price. This did an unreal job on my hair!! I was skeptical (tried a little bit first because I was petrified it would burn off my hair and I would end up bald!) but, lo and behold, it was magic! My hair is so strong, silky, and healthy looking after just one use. Plus you can’t beat the price! Have already ordered another box. I should also add I have curly/wavy hair that’s been colored to a light brown. Buy it!!" — BB

Promising review: "I have 4c hair and was looking for a protein treatment for my thin and fragile. I had recently used a product in my hair that had so much alcohol in it; that wreaked havoc on my hair, leaving it pretty damaged. I was very skeptical about this product because I have never seen anyone with my hair type use it. Boy was I wrong to doubt this product, it left my hair looking and feeling beautiful. I highly recommend it to anyone natural or with curly hair." — Therese-Claire
A 20-pack of extra thick magic melamine cleaning pads
Promising review: "These are the best. Sooo much better than Mr. Clean Magic Eraser.Won't buy those anymore and these will last me a very long time. I scrubbed and they got everything clean and didn't break apart!!! Can even reuse if I wanted." — miguel mendez

Promising review: "I own a cleaning business and have spent a small fortune on the name brand. I clean everything from condo rentals to long-term lease/residential rentals and I have had to clean unimaginable NASTY, I mean 'pics or it didn't happen' kind of nasty, and these cut right through it. These work just as well as the name brand, if not better, and they seem to last a little longer!" — Keisha Marie
A pair of buttery soft high-waisted leggings
Promising review: "You could have sworn these were Lululemon. I worked at a gym when I purchased these and always got compliments on the color (grey), and the material. Everyone thought they were lululemon and were jaw dropped when I said I purchased these from Amazon and they asked me for the link! They’re very comfortable and the material is smooth. I’ve washed these multiple times and they’re in the same condition like they were when they arrived. I love these" — Ashley
A rainbow-inspired eyeshadow palette
Promising review: "Clearly time I got a new eyeshadow palette. Sargent Freddie Mercury (my not-even 4-pound bunny) made it his mission to destroy my James Charles overpriced palette. This palette is the same quality, maybe even nicer. This eyeshadow was put on at around 3 p.m. and it's almost 1 a.m., the 'highlight' stayed on my nose even with my mask on through a whole day of work. That blew my mind." — Daniel T Adams

Promising review: "Best palette I've owned and you can't beat this price! The colors are beautiful and vibrant. They are also extremely pigmented, especially the shimmery colors, and they all seem to blend well. I'm happy to have every color I could ever want in an eyeshadow in the palm of my hands and I've been experimenting with colors I've never worn before!!" — Mary Diamond
Kayla Suazo / BuzzFeed
Maybelline Instant Age Rewind concealer, a cult fave
Promising review: "I have extremely dark under eye circles. Honestly that is the only reason I wear makeup, is to cover them. I've used numerous kinds of concealers. Tarte Shape Tape, Mary Kay, Estée Lauder (assorted kinds), IT Cosmetics Bye Bye Undereye, Clinique, Laura Mercier, Mac, and Bobby Brown. I usually spend anywhere from $25–$30 on one tube of concealer and still feel unsatisfied with the coverage.This little gem is great. I use this concealer every day instead of all my high-end brand concealers. It's full coverage, buildable, lasts all day, not drying and not too liquidy. I'm so happy I gave this a try, will definitely be keeping this baby in my everyday makeup bag." — Brittney

Promising review: "Oh my gosh. I have spent so much money on expensive concealers and this is my all-time favorite. I’m 61 and starting to get crepey skin under my eyes. Other concealers make it worse, but I also have dark circles so I feel like I need something. And this is it! Moisturizing, silky and covers the circles. I love it!" — Lynnette Smith
A handheld milk frother
Note that this doesn't heat the milk up, though, the way the Nespresso frother does.

Promising review: "So I’ll admit I got this on a whim after a TikTok video, however I’m in love with this thing! It’s so much fun to use and you make your at home drinks feel so much more special. It’s easy to use and froths pretty quickly if you’re on the fence I’d say what are you waiting for buy it already!" — Denise

Promising review: "I have tried the Illy machine with steam frother, the Nespresso Aeroccino and this one. This is by far the one with the best results, the cheapest, smallest, easiest to clean and... well, I ran out of superlatives! The best caffè macchiato, macchiatone, cappuccino etc." — andrea c

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