Winter is coming, and while it may be cold where you are, people in Norway are literally freezing. How can we stand by and let this happen? More importantly, how can people who live in relatively warm countries let this happen?
Fortunately, a new charity organization called Radi-Aid has a solution. That solution: everyone in Africa should send their radiators to Norway. Easy peezy.
Ok, yes, this is satire... but for a fairly pointed cause. The Radi-Aid web site explains the point of its absurdist parody video and campaign:
Imagine if every person in Africa saw the “Africa for Norway” video and this was the only information they ever got about Norway. What would they think about Norway?
If we say Africa, what do you think about? Hunger, poverty, crime or AIDS? No wonder, because in fundraising campaigns and media that’s mainly what you hear about.
The pictures we usually see in fundraisers are of poor African children. Hunger and poverty is ugly, and it calls for action. But while these images can engage people in the short term, we are concerned that many people simply give up because it seems like nothing is getting better. Africa should not just be something that people either give to, or give up on.
The truth is that there are many positive developments in African countries, and we want these to become known. We need to change the simplistic explanations of problems in Africa. We need to educate ourselves on the complex issues and get more focus on how western countries have a negative impact on Africa’s development. If we want to address the problems the world is facing we need to do it based on knowledge and respect.
Watch the "Africa For Norway" parody above and let us know what you think. Can this kind of satirical approach change the way people talk about Africa?
Don't forget: frostbite kills, too.