For the past five years, I have worked with (RED), spreading the word about the need to fund AIDS programs in developing countries. Today, more than 1,000 babies are born with HIV every day in the developing world. As a mother, this statistic really breaks my heart, especially when as many as 98% of these cases could be prevented through HIV screening of pregnant women, antiretroviral drug regimens for HIV+ pregnant women, treatment during and after labor, and education programs about infant feeding guidelines.
If we act now, we can help put these strategies into action and introduce the world to the first AIDS-free generation in nearly 30 years. This past World AIDS Day (December 1st), (RED) and its sister organization, ONE, highlighted the global health community's goal of virtually eliminating mother-to-child transmission of HIV by 2015.
I've always liked how the (RED) campaign makes it so easy for people to get involved and do something good. For example, when you walk into the Apple store, by simply choosing the (RED) Nano iPod, you help a person affected by HIV in Africa. Make sure that this holiday season you make a point of supporting the (RED) campaign when purchasing your gifts.
Additionally, (RED) and ONE have partnered up to launch a new initiative, the (2015)QUILT. When you visit 2015QUILT.com and upload your panel, you will be helping to raise awareness for the cause. On the quilt you can make a pledge to buy at least one (RED) gift this holiday season or join ONE and press policymakers to act. If we each do our part, we can make the dream of an AIDS Free Generation by 2015 a reality. So, let's make it happen. Together, we can make a difference.
In peace,
Gisele Bundchen
This post was originally published on 01/12/2011 and is being re-featured for HuffPost Global Motherhood.