In its latest ad campaign, Air New Zealand has given new meaning to the overused business cliche "transparency." The struggling Kiwi airliner has decided to emphasize that, unlike its competitors, it has nothing to hide. Well, literally...
In the below video, extremely fit Air New Zealand employees draw raised eyebrows from travelers as they appear in body paint made to look like uniforms.
Starting Monday, the New York Times reports, Air New Zealand passengers will begin seeing similar clips in their pre-flight safety videos.