Al Jazeera's Big US Play (VIDEO)

TIME: 10:00am-10:50am EST

Al Jazeera, one of the world's biggest media companies, is launching a new cable channel in the US. On Friday, June 28, American Public Media’s Marketplace host Kai Ryssdal asks Ehab Al Shihabi, executive director for international operations for Al Jazeera and the senior executive in charge of developing Al Jazeera America, why? And who will watch?

For more information and a schedule of events for the 2013 Aspen Ideas Festival, click here. For real time tweets from the festival, see below: