Click on over to the site, and you'll find a sleek, more streamlined design than your typical Amazon page along with a slew of top-notch hair, skin and makeup offerings. "We have heard very clearly from our customers that they are looking for luxury brands," Chance Wales, Amazon's director of beauty and health & personal care, told Women's Wear Daily. "The flipside is we also needed to do something on the brand side, so we put a lot of time and effort into refining the experience."
That time sure paid off. The 24 brands featured on the site, which include the aforementioned labels as well as Stila and Dr. Brandt Skincare, are certainly not the drugstore staples already found on the site or the discounted high-end fare we've come to expect from Amazon Marketplace. Rather, the e-commerce giant has enlisted a team of 12 editors to curate the page, spotlighting an "On Trend" category for shoppers to peruse and purchase runway-inspired looks like "Bold Lips" and "Metallic Nails."
Though Amazon is already known as the "world's largest online retailer," we think this is a wise move for the site. Just last March, Net-a-Porter.com, high fashion's own little Amazon, expanded into luxury beauty. Clearly, there's a market for ladies who want their $30 lipstick and $150 perfume without all of the pestering of a department store beauty counter or the madness of the aisles at Sephora on a Saturday.
When you factor in free shipping with a $25 purchase, can you blame them? Check out the look of Amazon's newly launched Luxury Beauty Store below and tell us if you'll be shopping.
You've got makeup covered, but what about clothing?