America's Favorite Snack Brands

America's Favorite Snack Brands
FILE-In this Thursday, April 29, 2010, file photo, bags of Doritos corn chips are displayed at a kiosk, in New York. Doritos is upping the prize for its annual Crash the Super Bowl contest, the Frito Lay snack chip brands seventh annual contest allows viewer to submit their own Doritos commercials and fans to vote on their favorites to appear during the big game. Doritos announced Thursday, Sept. 20, 2012, that if the ads scores well on the USA Today Ad Meter, which measures the popularity of Super Bowl commercials, contestants win cash prizes of up to $1 million.(AP Photo/Mark Lennihan, File)
FILE-In this Thursday, April 29, 2010, file photo, bags of Doritos corn chips are displayed at a kiosk, in New York. Doritos is upping the prize for its annual Crash the Super Bowl contest, the Frito Lay snack chip brands seventh annual contest allows viewer to submit their own Doritos commercials and fans to vote on their favorites to appear during the big game. Doritos announced Thursday, Sept. 20, 2012, that if the ads scores well on the USA Today Ad Meter, which measures the popularity of Super Bowl commercials, contestants win cash prizes of up to $1 million.(AP Photo/Mark Lennihan, File)

Research firm YouGov BrandIndex interviews 5,000 people each weekday on a range of consumer topics. The company recently sought to find out what snack brands resonated most with respondents. All major snack brands were measured by asking the question "Do you have a general positive feeling about the brand?"

Ritz and Lay's were the favorite for both males and females, but Doritos were rated higher by men than women. Fritos and Orville Redenbacher were rated higher by women than men.

See the best snack brands below:

10. Triscuit

America's Favorite Snack Brands

Here's how the company explains its methodology:

Measurement scores range from 100 to -100 and are compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback.

See the changes in score from last year to this year:

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