An Open Letter to Kanye

Dear Kanye,

My name is Karalyne Martinez. I am writing this letter to help you be "the greatest artist of all time," like you wished for in your tweet on January 27, 2016. How you may ask? I am going to tell you how you can reestablish your reputation and the trust of your fans by being charismatic. I will define charisma and the four reasons for studying it, the five aspects of credibility, and the four components of trustworthiness according to the one and only Dr. Daly.

There is importance that lies in the idea that charisma is a perception, not a reality. For instance, charisma is not an innate characteristic some people have and others do not have when they are born. Other people give it to you. Secondly, charisma is hard to define. My own definition includes positive energy, good looks, and confidence. Thus, you have the power to shape your charisma.

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There are four reasons for studying charisma. The first reason is exposure. This means people are more likely to surround themselves to those who have charisma than those who do not have charisma. For instance, only agree to perform at festivals where you are the headliner. For instance, if both you and Taylor Swift are headlining at Coachella, do not be surprised if people chose to watch her.

The second aspect is attention. This means people are more likely to notice you. For example, try using various lights, dancers, and props during your concerts to draw attention to your tours.

The third aspect is retention. This means people will remember you. If you have charisma, you are more likely to be remembered and less likely to be forgotten. For instance, complementing other celebrities at award shows can add to your retention. It was Maya Angelou who exquisitely said, "I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel."

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The last aspect of charisma is influence. This means you can have an impact on others. For instance, if you talk about how much you love the Apple watch, people may consider buying the same watch. Your fans will think you are up to date with the latest technology fads because you know a lot about music.

I will transition into identifying, defining, and explaining the five aspects of credibility. The first aspect is having a moderate to high level of competence. This means having both product and process competence. Product competence is how much you know about a topic. Process competence is how well you communicate what you know. For instance, if TMZ broadcasts a video of you passionately describing the meaning behind your lyrics from The Life of Pablo, you can come across as competent. You can increase your competence with the pratfall effect. This effect allows you to connect with others. For instance, if you are vulnerable about the struggles you faced in making your album, you can show you are only human.

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The second part of credibility is having a moderate level of composure. This means how you rank on the scale of being cool, calm, and collected. For example, if you win an award, it is acceptable to exude happiness. Similarly, it is acceptable to cry if you lose a family member.

The third part of credibility is having a high level of trustworthiness. This means you tell the truth and deserve respect. I will identify, define, and explain the four components of trustworthiness. Reliability, honesty, good wiliness, and vulnerability make up trustworthiness. The first component is reliability. Reliability means people can count on you. For instance, if you tell Kim you will make her a hot bath, do that. The second component is honesty. Honesty means you tell the truth on the important things and you own your mistakes. For instance, if you call out Wiz Khalifa in a negative light, sincerely apologize. The third component is good will. Good will means being nice. For example, surprise people with acts of kindness by tweeting affirmative quotes. The last component of trustworthiness is vulnerability. This means you show that you have something to lose because there is trust being vulnerable. For instance, talking about a time you failed and got back up in an interview can highlight your vulnerability.

The fourth part of credibility is having a moderate to high level of extroversion. This means you are outgoing and seen as the life of the party. For instance, try volunteering your time towards a social cause you are passionate about. This will allow you to interact with others of all walks of life. Be careful to not go overboard on extroversion because if you do, people will not trust you.

The fifth part of credibility is having a high level of sociability. This means how comfortable you are around people and how confortable people are around you. Sociable skills include not embarrassing yourself and being aware of "secret tests." I am referring to the time you embarrassed yourself when you publicly interrupted Taylor Swift's acceptance speech at the 2009 MTV Video Music Awards. Perhaps a better alternative would have been to clap. In terms of the "secret tests", it is important to keep in mind that you cannot not communication, different folks have difference tests, and everyone is an accountant. Here is a case in point. If you perform at The Tonight Show with Jimmy Fallon, do not ask him what is salary is. Instead, ask an open-ended question, such as, "How has fatherhood been treating you?"

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Charisma is both perceived and hard to define. The important reasons we study charisma include exposure, attention, retention, and influence. Credibility is a dimension of charisma that can be gained through competence, composure, trustworthiness, extroversion, and sociability. I wish you the best of luck in becoming the greatest artist of all time. In my eyes, you are already the best artist out there. Your charisma can help you realize this, too.

Be well,

Karalyne