H&M's rad sister store & Other Stories just got even more rad.
On Friday the fashion-forward retailer launched its latest ad campaign for an athleisure capsule collection, and the ads feature two transgender models, Valentijn De Hingh and Hari Nefstylist. The shoot was also brought to life by a creative team made up of photographer Amos Mac, stylist Love Bailey and makeup artist Nina Poon, who all identify as transgender.
In a press release from the brand, & Other Stories' creative director Sara Hildén Bengtson talked about the decision to hire models and creatives who identify as transgender.
“The fashion world is embracing transgender models and we think that’s great. But we couldn’t help to ask ourselves how the traditional fashion gaze can change if we keep the same normative crew behind the camera. So we invited five amazing creatives, all transgender, to make our latest story,” she said.
& Other Stories joins the likes of Barneys New York and Make Up For Ever in featuring transgender models in its ads. Hiring behind-the-scenes talent who are transgender is yet another exciting decision for an industry that's much criticized for lacking diversity.
Check out more images from the campaign below, which launches in & Other Stories locations and online August 20.
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