Angie's List Founder Angie Hicks Bowman Discusses Company's Success

"When talking about services that we cover -- you know, having a roof done on your house, replacing your furnace -- these are high-cost-of-failure transactions, and the need for high-quality information is important. I think there should be more accountability online," she told host Mike Sacks.

Consumer loyalty is a huge part of the success of Angie's List, with a 73 percent first-year subscription renewal rate. Bowman attributes that loyalty to her company's ability to provide solutions.

"If you think about what consumers are spending in a local service space, taking care of their home, pets, let alone health care, it really comes down to them being able to get good quality information and us being able to solve what can really be a challenging problem in their everyday life. And that's what keeps them around."