The Associated Press revised its third tweet in one week on Wednesday after Elmo somehow made it into a tweet about Gaza.
The tweet was later corrected:
Unsurprisingly, the original tweet was not received well:
@AP please fire the person who runs your twitter
— Ramona T. (@Ramonaaa) July 30, 2014
@AP That's has got to be the worst tweet I ever read.
— Devotee eddie (@DevoteeEddie) July 30, 2014
The series of problematic tweets began last Wednesday when AP tweeted an update that sounded like the plane carrying the bodies of Malaysia Airlines Flight 17 victims had crashed. Just yesterday, AP's tweet about the conflict in Gaza sparked backlash when it wrote, "As much of world watches Gaza war in horror, members of Congress fall over each other to support Israel." The news outlet sent out a revised tweet a few hours later.
An AP spokesperson told Poynter that the wrongly worded tweets have led to a review of AP's procedures.
"The Elmo cite, included in an @AP tweet because of our ’10 Things to Know for Today’ item about Times Square impersonators, was part of a regrettable juxtaposition,” Paul Colford said. “We are reviewing our procedures.”