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That Time An Apple Exec Denied Taylor Swift's Friend Request In Front Of Hundreds Of People

Way harsh.

Is this some bad blood brewing?

During Apple's Worldwide Developers Conference on Monday, the tech company's vice president of software engineering, Craig Federighi, appeared to snub a friend request from Taylor Swift.

Onstage showing off iOS 10's updated lock screen capabilities for the iPhone, which allow users to respond to notifications without unlocking their phones, the exec dismissed a sample request from Swift.

Why you gotta be so mean, Federighi?

The snub was almost definitely just for show -- and if it wasn't, we're sure Swift would shake it off. Federighi similarly got rid of a missed call notification from his mother and a request to play "Clash of Clans" from fellow Apple exec Phil Schiller.

Plus, Swift and Apple seem to be on very good terms these days. After calling out the company for not properly compensating artists in a 2015 open letter, the "Out of the Woods" singer filmed multiple ads for Apple Music -- like this one, in which she falls off her treadmill: 

It never gets old. 

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