Apple Has Been a leader in the Technology Revolution-It Can Now be a Leader in Preventing Distracted Driving Tragedies

In April of 2013 Sammy Meador, a 5- year old boy, was paralyzed and his grandmother killed when a 21-year old woman driving a large SUV slammed into the rear of their car. She was allegedly distracted by texting on her iPhone. On Christmas Eve in 2014 Moriah Modisette, a 5-year old girl, was killed and members of her family injured when a 22- year old man slammed into the rear of their car. He was allegedly distracted by using FaceTime on his iPhone. Two families, unrelated, yet disturbingly, tragically and inextricably connected by Apple’s iPhone.

In 2016 each family filed a lawsuit against not only the distracted driver, but also against Apple. The families are contending that Apple should have designed and sold the iPhone so that it was impossible for drivers to engage in risky driving behaviors, texting and using FaceTime, while their vehicles were moving. In order to protect the public they allege that drivers should not have the option to text, or use FaceTime, with an iPhone.

Is it fair to make Apple responsible for drivers’ decisions to use the iPhone in a risky manner? In making that judgment courts examine whether a party was aware of the potential harm that could occur from the use of its product, the foreseeability that harm would result under the circumstances and whether it was feasible to make the product safer.

In court filings each family referenced a patent filed by Apple in 2008 and which was granted in 2014, US 8,706,143, “DRIVER HANDHELD COMPUTING DEVICE LOCK-OUT.” This technology was described by Apple as a device which would provide a “lock-out mechanism to prevent operation of one or more functions of handheld computing devices by drivers when operating vehicles.” In support of the patent Apple stated that “texting while driving has become a major concern of parents, law enforcement, and the general public. An April 2006 study found that 80 percent of auto accidents are caused by distractions such as applying makeup, eating, and text messaging...”

Certainly most of us are aware that using an iPhone while driving for certain tasks is dangerous and it would appear from the patent filing that Apple was aware of those risks and that it had the ability to make the I-phone safer by incorporating the “lock out” mechanism. Apple also described in its patent that it could distinguish between a driver’s use of the iphone from that of passengers, so that a passenger’s use would not be limited.

Most recently a class action against Apple was filed under California’s Unfair Competition Law. The lawsuit seeks an injunction prohibiting the sale of any iPhones in California without inclusion of the “lock-out” mechanism and an injunction requiring Apple to update all previously sold iPhones with that technology. Apple’s failure to do so to date is described in the case as “unfair business acts and practices, “ because Apple’s motive was to put “ profit before consumer safety.”

Implementation of Apple’s patented technology to lock-out dangerous use of the iPhone while driving would prevent tragedies similar to those involving 5-year olds Sammy and Moriah. Whatever one’s belief in Apple’s legal responsibility for the horrific crashes involving two 5 year old children and their families, or under California’s Unfair Competition Law, isn’t it Apple’s moral responsibility to act to prevent more tragedies? I bet many of us would be willing to give up potentially dangerous use of our phones while driving if we knew that those driving next to us were similarly denied that temptation. Apple has been a leader in the technology revolution and has profited immensely from many of us becoming slaves to our phones. Apple can and should now be a leader in preventing senseless distracted driving crashes and incorporate its “lock-out” mechanism in all iPhones.

Joel Feldman is an attorney in Philadelphia with the law firm of Anapol Weiss. After his daughter Casey was killed by a distracted driver he obtained a masters in counseling and co-founded EndDD.org (End Distracted Driving) with his wife Dianne. Joel speaks at businesses, community events and schools and coordinates a volunteer network of speakers that provide talks without cost to schools across the country. For more information about scheduling presentations or learning what you can do to end distracted driving e-mail Joel at info@EndDD.org

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