Apple's Product Launch Live Stream...Not Working Out So Well

Apple's Product Launch Live Stream...Not Working Out So Well
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Apple's live stream of its big product launch event failed repeatedly on Tuesday.

The glitch-prone broadcast -- available only on Apple's Safari browser -- flashed between scenes of the Apple presentation, at which the company announced its new iPhone 6 and iPhone 6 Plus, and often crashed altogether. A woman’s voice translating Apple executives’ speeches in Chinese loudly overlapped the original English-language audio. The stream also only worked in Apple’s native Safari browser.

All I see in my mind's eye during this Apple live-stream is a guy dripping in sweat, frantically patching cables on old-timey switchboard.

— Merkotron 5000ºC (@mattmerk) September 9, 2014

SO happy I learned Chinese yesterday

— samir mezrahi (@samir) September 9, 2014

Maybe the livestream keeps jumping back and forward on purpose to really drive in all the specs. #AppleLive

— Petteri Ponkkala (@Petteri1) September 9, 2014

Some Twitter users figured that Apple CEO Tim Cook, who posted a rare tweet earlier in the day to drum up excitement for the event, may be able to help them in their time of live-stream desperation.

But he was busy, you know, being excited:

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