Tim Cook has big plans for Apple's new iPhone 6 and 6 Plus.
In an interview with The Wall Street Journal, the Apple CEO said the new iPhones Apple unveiled on Tuesday will prompt "the mother of all upgrades." The phones have larger screens than any previous models.
Cook is right: As we previously reported, millions of people are about to upgrade their iPhones, and Apple is set to have a record-breaking year in iPhone sales.
But Cook also told The Journal's Daisuke Wakabayashi that Android owners will consider switching to the latest version of the iPhone, not only for the larger screens, but also because the phones are “appreciably better in every single way.”
It's true that Apple will likely get millions of Android customers to switch to the new iPhone. Until now -- or Sept. 19, when the new phones go on sale -- people who wanted a phone larger than 4 inches had no choice but to go with Android or, less likely, another operating system. Now, they can turn to Apple.
Android owners also aren't as loyal to Android products as Apple customers are to Apple's products: According to a survey from 451 Research/Yankee Group, before the bigger screens were announced, 16 percent of Android users in the U.S. said they intended to switch to Apple. (Only 5 percent of Apple customers said they intend to switch to Android.)
Last time Apple increased the screen size of its phone -- in 2012, with the iPhone 5 -- 24 percent of the people who bought it in the first quarter of the following year were Android owners, according to survey data from Consumer Intelligence Research Partners (CIRP), a Chicago-based market research firm.
Mike Levin, a partner at CIRP, expects a similar switching pattern this time around.
"The features on the iPhone 6 and 6 Plus -- at least at first glance -- are sufficiently compelling that they will peel off even more Android customers than they did with the launch of the iPhone 5 and the 5S/5C," Levin told The Huffington Post.
BEFORE YOU GO
How to vote
Vote-by-mail ballot request deadline: Varies by state
For the Nov 3 election: States are making it easier for citizens to vote absentee by mail this year due to the coronavirus. Each state has its own rules for mail-in absentee voting. Visit your state election office website to find out if you can vote by mail.Get more information
In-person early voting dates: Varies by state
Sometimes circumstances make it hard or impossible for you to vote on Election Day. But your state may let you vote during a designated early voting period. You don't need an excuse to vote early. Visit your state election office website to find out whether they offer early voting.My Election Office
General Election: Nov 3, 2020
Polling hours on Election Day: Varies by state/localityMy Polling Place