BUSINESS

Apple's Big Event Didn't Impress Wall Street

The stock was down nearly 2 percent.

Wall Street seemed unimpressed, or at least unsurprised, by the latest generation of Apple products unveiled on Wednesday.

Despite moderate upticks in the company's stock price throughout the event, shares closed nearly 2 percent lower than the previous day.

Of course, stock traders are finicky, and the anticipation of a product launch typically drives prices higher than the actual reveal. Now, if Apple had surprised the world with a cure for death or, perhaps, a machine that creates matter, that might have been a different story. Instead, the company unveiled two new iPhones, a revamped Apple TV and a super-sized iPad Pro.

To be frank, this dip in stock price matters little. Apple is still the most valuable company in the world.

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