Every time you turn on the radio or a cable news show you hear one form or another of the same old message, "conservatives and their ideas are good and liberals and their ideas are bad." Think about how often you hear one or another variation of that theme.
But how often do you hear that liberals and progressives are good? How often do you hear that liberal/progressive ideas are better for people than a conservative approach? And if you are reading this you're looking for progressive ideas. So how often do you think the general public is hearing that progressives and their values and ideas are good?
The public does not hear our side of the story very often - if ever.
Why is that? Maybe it's because we aren't telling people our side of the story!
There are literally hundreds of conservative organizations that primarily exist to persuade the public to support conservative ideas (and, therefore, conservative candidates.) The people you see on TV or hear on the radio or who write op-eds in newspapers are paid by, or at the very least draw upon resources provided by these organizations. You might or might not have heard of the Heritage Foundation or the Cato Institute or Americans for Tax Reform or the This Institute or the That Foundation or the Government-and-Taxes-Are-Bad Association - but there really is a network of well-funded conservative organizations marketing the conservatives-are-good-and-liberals-and-government-and-democracy-are-bad propaganda every hour of every day and they have been doing so for decades.
Now, can you think of any organizations that exist to tell the public that progressive values and ideas and policies and candidates are good? Do you know about any organized effort to persuade people to support progressive values and ideas?
People respond to marketing, and conservatives have been marketing their cause while progressives have not. This has been going on for decades, and as a result of this the public's understanding and acceptance of progressive values - like democracy and community - has eroded. We can see the results of the conservative marketing campaign all around us: War. Debt. Crumbling infrastructure. Falling wages. Loss of pensions. Loss of health insurance. Declining union membership. Massive trade deficits. Distrust of government, courts, schools and other institutions of community. The list just goes on and on.
But really, after decades of conservatives pounding out their message and progressives keeping their message to themselves, what should we expect?
So it is time to change the game. It is time to start funding organizations that talk to the public about the benefits that progressive values and ideas and policies and candidates bring to them. $1000 given today toward building public appreciation of progressive values could have greater impact than $100,000 spent in support of a candidate in the days before an election.
Helping the public understand and accept progressive values will help the efforts of "issue organizations" like environmental groups, pro-choice groups, and others. As the public comes to understand and accept the underlying progressive values they will naturally support organizations that promote particular issues that are based on those values. And as the public begins to demand progressive solutions to problems the candidates they support will also naturally support the efforts of these organizations.
Marketing creates demand. Let's create a demand for progressive values and ideas and policies and candidates.
The Commonweal Institute wants to tell people that progressive values and ideas and policies and candidates are good for them. (Commonweal means "the public good" or "the common good.")
But I'm not writing this here just for the Commonweal Institute. In fact, it's the other way around, I'm working with the Commonweal Institute because they are the only organization I know about that is working to bring a marketing perspective to progressives. If you are a supporter of a progressive-oriented organization, think about funding a project inside that organization to reach the general public promoting the underlying progressive values that lead to support for your organization's mission! That way you are building public demand for your organization's goals as well as those of all the other progressive organizations at the same time.