Meet Armon and Trey – teenage brothers, social media stars, and recording artists outpacing their industry-affiliated competition. They’ve leveraged the internet to share their vocal ability, launch an independent single, and ink brand partnerships all from their cell phones in Pontiac, MI.
The challenge in entertainment these past 5 years has been just how industry veterans would develop methods to convert likes and views to dollars. While the “what to do with technology?” question still challenges execs, millennial influencers like Armon and Trey seem to have the keys.
Their audience began on Vine two years ago when they first began singing short covers and making dance videos. That initial audience has since made the transition to paying customers racking up well over 200 million video views. As a result, the pair, 17 and 18, have reached promotional deals with a major film studio, a major television network, several mobile apps, and the Youtube MCN Bent Pixels (Disney, Kevin Hart.)
Their latest move: capitalizing on the #SoGoneChallenge to the tune of 4m views. When asked about their #SoGone success Trey tells us “We’ve always had videos go viral, so we weren’t shocked – but we didn’t expect it to do THAT.” From there they flipped the :40 clip to a 2:30 full length cover and monetized the video on youtube.
On the heels of their summer success, the boys are ready to make some bigger moves as entrepreneurs and artists. In 2017 they are collaborating with Kevin Wright’s 00- team to attack the Internet world and further grow as influencers. For help creating new music they’ve called in the big guns and struck a deal to write songs with Neyo and his company Compound Entertainment, home of the superstar and his personal roster of artists.
Still without a label deal the boys have crafted a single with the rising Chicago artist Ohana Bam – Listen to “Underdogs” here. GoneChallenge to the tune of 4m views. When asked about their #SoGone success Trey tells us “We’ve always had videos go viral, so we weren’t shocked – but we didn’t expect it to do THAT.” From there they flipped the :40 clip to a 2:30 full length cover and monetized the video on youtube.