#AskHerMore Encourages Reporters To Cover More Than Fashion On The Red Carpet

LOS ANGELES, CA - AUGUST 25:  E! LIVE FROM THE RED CARPET -- Pictured: (l-r) Actress Claire Danes and TV personality Giuliana
LOS ANGELES, CA - AUGUST 25: E! LIVE FROM THE RED CARPET -- Pictured: (l-r) Actress Claire Danes and TV personality Giuliana Rancic visit E! 'Live From The Red Carpet' at the 66th Annual Primetime Emmy Awards held at the Nokia Theater on August 25, 2014. (Photo by Imeh Akpanudosen/NBC/NBC via Getty Images)

No matter how accomplished a female celebrity is, it's almost guaranteed that her red carpet interviews will prioritize the topic of her fashion choices over her career.

#AskHerMore, a hashtag started by The Representation Project, wants to change that.

The campaign launched in February of this year, and took off at last night's 2014 Emmy Awards when Twitter users shared the types of questions they'd like to hear stars answer on the red carpet, tagged with #AskHerMore. Women on the red carpet were consistently asked about their dresses and personal lives, while men were given more substantial questions.

Ross Matthews from E! News asked Kerry Washington about losing her "baby weight" after giving birth to her daughter four months ago. Giuliana Rancic asked Sofia Vergara where her boyfriend was, and how she maintains her figure. Natasha Lyonne got asked who she was texting, Laverne Cox was asked who she got ready with, and everyone was much more interested in Hayden Panettiere's pregnancy cravings than her acting.

Conversely, Matthew McConaughey was asked about his childhood role model, Aaron Paul chatted about his first job in Hollywood and Kevin Spacey talked about his fellow nominees in the Best Actor in a Drama Series category.

Prodding female celebrities about their fashion choices, love lives and diets in lieu of asking more serious questions about their careers, inspirations and aspirations is nothing new. And that's what #AskHerMore recognizes -- and wants to change.

Some of last night's reporters did indeed #AskHerMore. Melissa McCarthy and husband Ben Falcone were asked how they manage their career and kids ("Booze helps!"), and Julianna Margulies praised the great roles for women on television in a red-carpet interview.

When it's standard to ask female celebrities about their thoughts on industry sexism and their next moves alongside questions about their gowns and what's in their purses, we'll be happy.