JPMorgan's #AskJPM Twitter Q&A Canceled After Backlash [UPDATE]

That Time Twitter Absolutely Tore Apart JPMorgan's Terrible Marketing Stunt

JPMorgan Chase, the country's biggest bank by assets, and a company that's dealt with more than $30 billion-plus in fines and legal costs since 2009, thought hosting a Twitter question-and-answer session would be a good idea. How wrong it was.

The Q+A was originally scheduled for Thursday, but before it could even happen, the Internet (led by the financial literati) got a jump on unloading 5-plus years of frustration onto the helpless account. By the end of the day Wednesday, JPMorgan had canceled the Twitter event, according to DealBook

It all started with this seemingly innocuous tweet from the bank's Twitter account:

Innocent enough to make for a fun little Q+A, right? Wrong, because it wasn't long until it all spiraled desperately out of control:

Would you rather negotiate with 1 horse-sized Eric Holder, or 100 duck-sized Eric Holders? #AskJPM

— Kevin Roose (@kevinroose) November 13, 2013

Dare we say, tempest in a teapot?

Bet the JPMorgan PR team is less than thrilled with how #AskJPM is going.

— Kevin Roose (@kevinroose) November 13, 2013

The Financial Times, among others, tweeted out that JPMorgan had canceled the Q&A session. A JPMorgan spokesman wrote in an email "#Badidea! Back to the drawing board!”, according to DealBook.

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