Avatar Box Office: Sales Represent HUGE Weekend

Avatar box office sales this holiday weekend helped the movie finish as the No. 1 film with $75 million in U.S. tickets and an updated global total of $617.3 million.

The gross box office sales for Avatar and two other films resulted in a $278 million Hollywood weekend, shattering the previous best three-day total of $261, when The Dark Knight debuted in July 2008.

Delving deeper into the numbers, Avatar only lost 3 percent from its previous weekend earnings (for a total of $212.3 in North America) and it is now officially the top December grosser ever, topping Will Smith's I Am Legend.

Internationally, Avatar was the No. 1 film on the foreign circuit for the second consecutive week. It has been most well-received in France, where it has generated more than $48 million in box office sales.

Avatar reportedly cost as much as $300 million to produce and market. Some believe the film could hit $1 billion in box office sales.