How many hours do we spend shaving our legs? Tweezing our brows? Rubbing zit cream into that persistent pimple that just won't go away?
The most startling finding? Women spend 72 days shaving their legs over the course of a lifetime, meaning approximately 1,728 hours. What's more, shaving also ranked as women's most hated beauty ritual, with 35 percent of women polled saying they loathed shaving their legs more than anything else (doing their hair, tweezing their brows, etc).
Perhaps women hate shaving so much because it feels like time wasted -- many people will never even notice your smooth legs, plus that hair will inevitably grow back in the blink of an eye. Is it really worth the 1,728 hours?
Of course, as the Telegraph notes, the finding is based on the premise that a woman spends about 4 minutes shaving her legs each time and does it six times a week. (Who are these smooth-legged ladies and how do they find the time??)
And then there are superwomen like Chrissy Teigen who shave twice a day.
So how else are women -- or at least the British women polled by Escentual -- spending their beautifying time over a lifetime? The break-down includes:
Styling hair: 294 days
Removing makeup: 52 days
Moisturizing: 44 days
Tweezing eyebrows: 30 days
Painting nails: 20 days
Self tanning: 12 days
Sound like too much? Too little? Tell us what you think in the comments and click over to Telegraph.com to read more.
How you could be spending your time: