Avicii's 'Wake Me Up' Video Marks Beginning Of Big Shift For Producer

Avicii brought his folk-inspired new album to Ultra Music Festival this year, to decidedly mixed reviews. The crowd didn't really seem to know what to make of one of the world's biggest progressive house DJs (for the uninitiated: Avicii made "Levels," a song that you have heard) bringing out live instrumentation and taking a hundred thousand ravers on a journey through Americana. But that isn't stopping the face of Ralph Lauren Denim & Supply: On Monday, the producer born Tim Bergling dropped the video for "Wake Me Up" online.

The clip is an escapist fantasy in multiple ways. The actress in the video finds a way out of a boring, hostile past into a party-laden city, and Avicii gets to include footage from Ultra that makes it look like everyone loved his set. Aloe Blacc, who is uncredited on the YouTube video, is the featured vocalist on the track. "True," the album off which "Wake Me Up" is debuting, drops Sept. 17.

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