Virtual Reality has been transformed from fantasy to hardened reality. It’s allowed marketers to engage consumers in meaningful, personalized ways within the increasingly fragmented media world by turning advertisers away from selling product information, and instead toward selling an experience that allows the consumer to physically interact with the product itself.
But as VR gear makes its way to the shelves and into the hands of mainstream consumers, what does that mean for marketers? How can they best take advantage of the growing user base of VR enthusiasts? As brands strive to maintain relevance, what’s the missing link that will make VR the promising new marketing technology we’ve all been waiting for?
During this AW360Live, panelists discuss the theory of marketing through virtual reality, as well as the challenges we’ll likely face in doing so.
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