Awful Product? Stop The Sell

We've all been there: after consuming way too much delectably greasy barbecue, you just can't sleep. So instead you trudge over to the living room to watch some late-night TV. Suddenly, you see ads for products like the Shake Weight or the "Potty Putter," which is a putting green so you can practice... anywhere. The more absurd the product, the more you think to yourself, "who the hell came up with this stuff?" I can't really speak for those companies, but YG Network has an idea of how the Obama administration is trying to sell Obamacare to the American people in the same forced way.

Over the weekend, YG Network launched an ad called "The Sell" in order to show how the Obama administration and its allied groups are trying to manufacture support for the law.

The premise is summed up well by Politico's Alexander Burns:

The commercial features actors, cast as advertising agents, scheming ineptly about how they can market the health care law -- an allusion to how both executive agencies and the group Organizing for Action are hoping to promote the ACA over the summer.

It's easy to see why the Obama administration and its allied groups are banging their heads against the wall trying to sell this expensive and unfair law. As Dr. Roddy, ImageCon's research expert, sheepishly points out in the ad, "Most Americans oppose Obamacare... I mean it's really unpopular! I mean really..."

Recent national polls back up Roddy's claims. For instance, a CBS News poll "finds more Americans than ever want Obamacare repealed," National Journal's survey found that "Americans broadly doubt Obamacare will help them," and an ABC News/Washington Post poll found that just 42 percent of Americans support the bill -- the lowest level since 2009.

The law's unpopularity is not a Conservative versus Liberal issue. Major labor unions that previously supported the bill now recognize that Obamacare will "shatter" their health benefits, and worse, "destroy the foundation of the 40 hour work week."

The "40 hour work week" will be hampered for millions of Americans because the law is forcing small businesses to put employees part-time in order to avoid the stringent penalties brought on by Obamacare.

For these reasons, the administration has pulled out all the stops in an act of damage control for the bill. The Department of Health & Human Services has already spent millions of dollars in outreach efforts, and HHS Secretary Kathleen Sebelius has made shake-down rounds to insurance companies and professional sports leagues to contribute (financially or promotionally) to a positive PR spin.

The law's appeal is so limited, the senior administration officials have even met with another swath of celebrities in order to engage the public, including Amy Poehler, Oprah Winfrey, Alicia Keys, and Bon Jovi.

Obamacare is hurting middle-class Americans throughout the country. That's why "The Sell" will engage people in a full-throttle digital presence that includes Pandora and TV shows like Saturday Night Live, Meet The Press, Under The Dome, America's Got Talent, Mistresses and The Bachelorette.

Americans are learning every day that Obamacare is not a law that benefits the middle class. If the administration were truly confident, would it need such an extensive campaign to promote it? They want you to think so, but the American people aren't buying what they're selling.