This isn't just any day at the beach.
In this AXE Apollo Super Bowl ad, watch as a dramatically trite hot-lifeguard-saves-beautiful-girl-from-shark narrative gets turned on its head when an astronaut shows up on the scene.
Mixed reviews for this ad abounded on Twitter:
The best thing about Axe commercial with astronaut making out with bikini lady on the beach was the word "fictionalization" at the bottom.
— Will Leitch (@williamfleitch) February 4, 2013
That ad was the best thing Axe has ever done.
— nilay patel (@reckless) February 4, 2013
What did you think of it?
CLICK HERE to see the rest of the 2013 Super Bowl commercials as well as all of the best, worst and most unforgettable from the past.
As the San Francisco 49ers and Baltimore Ravens battled for the right to lift the Lombardi Trophy, Super Bowl advertisers competed for another prize: your attention. Each time that CBS cut away from Super Bowl XLVII to pay the bills (or because the lights went out), another group of blockbuster commercials and movie trailers were unveiled (although many had been teased). At your Super Bowl party, were people paying closer attention during the game or the commercial breaks?
While memorable Super Bowl commercials like Apple's '1984' and Snickers' spot that featured Betty White will be remembered so many more are soon forgotten or, even worse, ridiculed as super fails. Will this ad make this year's best list? Is it controversial? Or, even worse, destined to be forgotten?