Spanish language network Azteca America introduced their new TV lineup at the Gramercy Park Hotel on Tuesday night, emphasizing their dominance in the all-important 18-49 demographic. Year to year ratings -- from 2014-15 -- are up 41 percent among adults 18-49 and 44 percent among adults 18-34.
Azteca America President and CEO Manuel Abud spoke first about the four pillars of the network: Growth, Sustainability, Evolution and You (the viewer). Counterprogramming was also emphasized as what gives Azteca America their growing advantage with young viewers.
Craig Geller, Azteca America's executive vice president of network sales and digital, was next up, announcing Azteca Glassworks for producing branded content.
Three new shows were also announced: "Ahora Caigo," a crossword-style game show, "Desafio," an endurance reality show and "Rabia." "Rabia" -- traslated: Rabies -- is about an outbreak of rabies, and the show, from the trailer, looks quite interesting, in the "Walking Dead" zombie vain. Yes, zombies -- or zombie-like creatures -- are even big in Spanish language TV.
Earlier in the day, Azteca America announced that it will expand its partnership with Voto Latino, the leading non-profit organization empowering American Latino millennials.