The sassy senior can be seen in the ads, which were shot by Nikko La Mere, dressed in DimePiece's signature badass streetwear -- mesh tunics, oversized jerseys, sexy swimsuits, and more.
A caption on one of Madame Winkle's Instagram photos says the campaign aims "to prove, once again, that you’re never too old to be the baddest bish in the room."
Older women are definitely have a huge fashion moment. Earlier this year, Joan Didion landed a Celiné ad. Joni MItchell is fronting a Saint Laurent campaign. And Iris Apfel is a face of Alexis Bittar.
Check out some of the campaign shots below. Isn't she a vision of awesomeness? #StateOfWinkle