Style

What Is 'Baking' Your Makeup, And Why Is Kim K. Doing It?

...and should you be doing it?

If you've been racking your brain to figure out which Instagram filters Kim Kardashian West uses for her picture-perfect uploads, then we're going to let you in on a little secret. She's been baking her makeup to achieve flawless selfies.

"Baking," not to be confused with what you do in the kitchen, is when you "apply loose translucent powder on top of your concealer and foundation, allowing your body heat to really warm it up and set," as PopSugar beauty reporter Kirbie Johnson explains in the video below. "Afterwards, you dust off the powder and you have a poreless, matte, beautiful complexion."

Far from a trend, drag queens have used baking for many years to achieve a severe highlighted look. It's recently gained popularity as more and more YouTube vloggers upload tutorials on how to achieve this long-lasting makeup favored by the Kardashian-Jenner sisters. The downside: It requires wearing a lot of makeup.

Watch the video to find out the exact products you'll need for this technique and the step-by-step instructions for baking your makeup.

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