Barbie: The Evolution of an Icon and an Iconic Brand

By now we've all heard the latest evolution of the new Barbie body shapes. Of course, as a marketer and a father, I applaud the move.


As Celine would sing... Hallelujah!

Or as Lady Gaga would say, "Applause, Applause, Applause."

But seriously, the evolution has been amazing.

Not too long along, Barbie was in the Sports Illustrated Swimsuit issue, just to make a point.


And right in time for the holidays, out of the corner of our eye we saw a boy in a piece of Barbie advertising.


Barbie has spent much of her over 50 years telling girls (and boys) that they can be anything.

And now she is just confirming that she can look any way that's appropriate for her, no matter who she is!


I'm sure it didn't come easy, any of it. Being a leader means being brave too. It also means setting standards in pop culture, which Barbie has certainly done.

Now that's an icon, and an iconic brand!