You look disgusting.
That's the title of beauty blogger Em Ford's latest YouTube video, a three-minute feature that's about far more than lipstick and mascara.
Ford, a 20-something from London who suffers from adult acne, has been posting photos of herself without makeup for the past three months. In the video, she washes off her makeup to highlight the disturbing online harassment she faces. She includes a smattering of the horrible comments she receives on social media daily, like "ugly," "revolting," and "I can't even look at her."
She decided to share the video in an attempt to challenge societal preconceptions of beauty.
"Over the past few months, I've received thousands of messages from people all over the world who suffer or have suffered from acne, an insecurity or self confidence issues," she wrote on her blog, My Pale Skin. "I wanted to create a film that showed how social media can set unrealistic expectations on both women and men. One challenge many face today, is that as a society, we're so used to seeing false images of perfection, and comparing ourselves to unrealistic beauty standards that It can be hard to remember the most important thing -- You ARE beautiful."
The video has racked up over 400,000 views since it was posted on Wednesday.
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