Budweiser phased out its "Real Men of Genius" commercials in 2008, but this man may be enough to bring them out of retirement.
In that vein, today we salute you, Mr. "Run Into a Burning Building to Save a Beer" man. While others are fearing for their safety and wondering what to do, you courageously dive back into the inferno, jeopardizing your own safety, and possibly the safety of firefighters, for just one more round.
That real-life man of genius is Walter Serpit, a Columbus, Ga., resident who was watching television at his house Thursday afternoon, when a new water heater is believed to have started a fire. As the room filled with smoke, Serpit, five other adults and two children escaped to safety, reports ABC2 News.
Once clear of the structure, though, Serpit had other things on his mind. It wasn't the possible loss of family photos, beloved pets or family heirlooms. No, Serpit ventured back into the burning building to rescue some beers.
"I told them to get the kids out and everything, and me myself, being an alcoholic, I was trying to get my beer out," he said later to WTVM. "I went back into the house like a dummy and the door shut on me because this back draft was about to kill me."
Fortunately, he escaped the inferno once more without injury, this time with a couple beers in tow.
No one was harmed in the incident.