Supermodel Bella Hadid stunned audiences at Paris Fashion Week on Friday when she stood on the catwalk topless, clad in only underwear, as a dress was sprayed onto her bare skin.
The 25-year-old moved slowly while three people used spray guns to coat her with a white, weblike material. Then, a fourth person sculpted the substance into an off-the-shoulder dress, and complemented it by cutting a high slit by her legs.
Hadid then walked the runway in the newly created fabric dress to close out the Coperni show for their spring-summer 2023 line at the Musée des Arts et Métiers in Paris.
Coperni, a Parisian fashion label, posted a reel video of Hadid’s dress formation on Instagram. The magical moment was viewed more than 273,000 times, and went viral across the internet.
Coperni owners Sébastien Meyer and Arnaud Vaillant told Vogue before the show on Friday that the inspiration for the dress came from wanting to merge fashion and technology.
“It’s our celebration of women’s silhouettes from centuries past,” Vaillant said. “And we wanted to update our aesthetic in a more grown-up and scientific way, too,” Meyer added.
The spray-on fabric used in the dress creation was developed by London-based fabric technology company Fabrican, according to The New York Times. After the fabric is sprayed, it hardens into wearable material.
Hadid thanked Coperni and the fashion duo on Instagram, saying “I love you,” and there was “no rehearsal, no nothing, just passion.”