BUSINESS Founder Ben Rattray Explains 'False Divide' Between Activists And 'Clicktivists'

Ben Rattray, the founder of, spoke with HuffPost Live at Davos about the "false divide" between what he called "clicktivists" -- people who engage in activist causes "on their couch" -- and people who are out in the streets fighting for change.

"I think the measure of the effectiveness of online action isn't whether it's easy to do, it's whether it actually accomplishes a specific goal," Rattray said.

"I think there's a false idea between the idea that people are just clictivists, that are slactivists sitting on their couch, and people in the streets," Rattray added. There's an intimate intertwining between the two, that support each other."

Rattray also weighed in on the White House's "We the People" page, which accepts petitions from Americans and response to those that reach a certain number of signatures.

"It's a huge step in the right direction," Rattray said, noting he wants "to see a world in which social movements and organizing is an every day experience."

Rattay said the spread of online petitions shows people are recognizing they can influence big institutions, making them "more likely to take action." But he did offer some criticism of sites like "We the People," which are run by the government.

"The challenge is that when tools are owned by and built by government, they tend not to be optimized for citizen empowerment," Rattray said.

Below, more updates from the 2015 Davos Annual Meeting: