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Benjamin Moore Has Completely Given Up On Picking Out A Color

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After a year's worth of research and deliberation, Benjamin Moore has announced that its official Color Trends Color of the Year for 2016 is -- are you sitting down for this? -- Simply White.

Out of more than 3,500 colors in its palette, white is the winner.

If you're unfamiliar, here's what it looks like:

"The color white is transcendent, powerful and polarizing," Ellen O’Neill, Benjamin Moore's creative director, said in a statement.

It is popular, necessary and mysterious, she said, "not just a design trend, [Simply White] is a design essential," and so gets the honor this year.

"What makes one color justifiably more important than another? Is there a logic behind why we pick the color? Is it instinctive?" O'Neill asked in a video about the announcement. We don't know because she never really answered it.

But here's how it looks in a room:

Pantone and Sherwin Williams will announce their colors of the year in the coming months but for now, it's white's moment to shine.

Congratulations, white!

See more pictures of white here:

Benamin Moore
Benamin Moore
Benamin Moore
Benjamin Moore
Benamin Moore
Benamin Moore
Benamin Moore
Benamin Moore
Benamin Moore
Benamin Moore
Benamin Moore
Benamin Moore
Benamin Moore
Benamin Moore
Benamin Moore
Benamin Moore
Benamin Moore
Benamin Moore
Benamin Moore
Benamin Moore
Benamin Moore
Benamin Moore
Benamin Moore
Benamin Moore
Benamin Moore
Benamin Moore

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