Hard to believe, but the social photo-sharing format known as the selfie might actually have teetered perilously close to the brink of irrelevance due to the backlash against duckface and the subsequent duckface counter-reformation.
Missed that, you say? Well, don't miss this.
Benny Winfield Jr., who goes by the Instagram handle "MrPimpGoodGame" is here to selflessly restore relevance to what's possibly the most selfish form of self-expression in the history of Western civilization.
How good is his Instagram account? So good that the self-promotion gurus at Gawker have dubbed it "the only Instagram account that should bother existing." There's also a Facebook community page -- created Wednesday -- where you can see some of the pics.
Here are some highlights from the best Instagram account, ever.