Style & Beauty

The Best Makeup And Beauty Instagram Accounts

We found the kings and queens of digital beauty.

Sometimes when we think we need a whole a makeover, all we really need is to tweak our beauty routine. Even the unicorn lipstick that once made us feel invincible can start to feel stale after a while.

We rounded up our favorite Instagram accounts that keep beauty front and center. It’s true that a search for the hashtag #beauty on Instagram will turn up a whopping 159.2 million posts. Yet only a handful of those posts come from the accounts you really want to know about.

So scroll through and find a new way to use the makeup you’ve got, or find a reason to buy something new. Don’t worry, we need very little convincing, too.

@beautybydchinchilla
@beautybydchinchilla
Daniel Chinchilla is a makeup artist and beauty expert. He's responsible for several of Ariana Grande's beauty looks and often posts his favorite products.
@beautyisboring_
@beautyisboring_
Robin Black is the makeup artist behind the Instagram account and website Beauty Is Boring. Follow on Instagram for drop-dead gorgeous beauty looks. Head to the site for videos and how-tos.
@patmcgrathreal
@patmcgrathreal
Pat McGrath is a cosmetics legend. You've likely come across her looks in editorial spreads and online, since she's been in the beauty game for more than two decades.
@ctilburymakeup
@ctilburymakeup
Charlotte Tilbury is a makeup artist and founder of her eponymous cosmetics line. Tilbury's Instagram feed features photos of her work on very famous clients, from Amal Clooney to Thandie Newton.
@patrickta

Can't Wait To Be Reunited Next Week @oliviamunn @cwoodhair

A post shared by Patrick Ta (@patrickta) on

@patrickta
Celebrity makeup artist Patrick Ta's Instagram feed is chock full of beauty inspiration. From clean and simple to bold and flashy, Ta has a look for every kind of vibe.
@violette_fr

A touch of pink for the good mood

A post shared by Violette (@violette_fr) on

@violette_fr
Parisian makeup artist, or should we say "face painter," Violette's Instagram account is what beauty dreams are made of: modern twists on the classic, French, understated look to chic, intense nudes. You can watch her tutorials on YouTube.
@mylahmorales

#MylahMoralesbeauty on #badgalriri flashback to one of my fave shoots. @visionnationartists

A post shared by Glaminator Mylah Morales (@mylahmorales) on

@mylahmorales
Mylah Morales also goes by "The Glaminator." And glam really is her game: Morales is behind several of singer Rihanna's most stunning looks.
@makeupvincent

#nyfw Touchups today on the gorgeous #ashleygraham

A post shared by Vincent Oquendo (@makeupvincent) on

@makeupvincent
Vincent Oquendo is a makeup artist and "illusionist." You'll find plenty of photography on Oquendo's Instagram account to inspire your day-to-day beauty routine, and maybe help you switch it up.
@lotstar
@lotstar
Follow Lottie, a makeup artist from Southern California who has made a name for herself on runways and in magazines around the globe. Her account is inspiring for its easy looks, such as a sparkly shadow and winged liner, but also for its edgy posts: Moody, oxblood lipstick, anyone?
@michellephan

So ready for Autumn. 🍁

A post shared by ˗ˏˋ Φ ˎˊ˗ (@michellephan) on

@michellephan
Michelle Phan is one of the most well-known YouTube beauty vloggers, having posted tutorials since 2007. Today, she has her own beauty line, EM Cosmetics, and 2.1 million followers on Instagram alone.
@chrismaquillage
@chrismaquillage
We love the relatively unknown (on Instagram) account of Chris Milone, a makeup artist in New York City. Featuring his favorite products and photos of models he has worked on, Milone's social media account is an undiscovered gem for beauty aficionados.
@cedricjolivet
@cedricjolivet
Many of Cedric Jolivet's posts come from high fashion editorials he has worked on. Follow this French makeup artist living in New York City for beauty looks that push the envelope.
InstagramBeautyMakeup