As we approach Mother's Day (it's May 8th in case you have forgotten) and because I recently became a first-time mom, I have been thinking a lot about the powerful advice moms often share with their children. While we can all appreciate the standard "If you don't have anything nice to say, don't say anything at all", some nuggets of mom wisdom seem to transcend parenthood and apply just as easily to our entrepreneurial worlds. Here are four pieces of mom advice you can use in your business:
"What if everyone jumped off a cliff? Would you do it, too?"
As entrepreneurs, we may get distracted by what everyone else is doing and suddenly think we should be doing it too; however, "jumping off the cliff" with everyone else -- just because everyone else is doing it -- suppresses innovation and clouds our decision-making. "Following the crowd can prevent a business owner from doing what's best for their venture," writes Ted Devine for Entrepreneur.com.
"It's not what you say, it's how you say it."
The message from mom was clear: it's not just the words you choose to use, but the tone and the circumstances in which you choose to use them. Some that nearly 93 percent of our communication is nonverbal -- that puts the emphasis on the HOW instead of just the WHY when it comes to our conversations and messaging. Paying attention to the HOW of our presentations and pitches goes a long way towards bringing us closer to positive outcomes and results.
"Can't never could."
The words "I can't" should be erased from an entrepreneur's vocabulary for this very reason. Whenever we start a phrase with "I can't", we are giving up on the idea before we even get started. The key to entrepreneurial success is perseverance which has it's roots firmly planted in the idea of saying "I can." Yes, you may have to make some adjustments to your original plan or change the course of action a bit, but the moment you whisper the words "I can't" you have taken a major step backwards in reaching your goals.
"Grow where you are planted."
This little piece of advice isn't just about geographic location it's about the focus of your head and your heart. When you are building a brand, it is easy to get caught up in the big vision and forget to be mindful of the present. According to a Harvard Business Review article, mindfulness is "the awareness of events and potentialities within an environment." If our heads and hearts are always planted in the future, we may miss seeing opportunities that exist in the present that will ultimately lead us to even bigger success.
In our personal and professional lives, mom always seems to know best. Think back to your favorite pieces of advice from mom -- how can you use them to grow your brand?