A sign can make or break your business. Size, design and wording can be the deciding factor as to whether a new customer walks through the door or keeps driving to your competitor, according to a new survey by FedEx Office.
Seventy-six percent said they would enter a store they've never been in before based on its sign, while 68 percent have actually purchased a product because a sign caught their attention.
While signs can draw in customers from the street, they can also be good general marketing tools. Seventy-five percent of those polled said they've told someone about a business simply based on its signage. Sixty-eight percent of respondents said they believe a store's sign is reflective of the quality of products or services that the business offers and 52 percent said they are less willing to enter a business with misspelled or poorly made signs.
If you think a sign isn't worth your investment, think again -- 60 percent of consumers are deterred from entering a business with no signage. According to the results, two to three signs on a storefront will get your business the attention it deserves.
Check out some of our favorites -- the good, the bad, the ridiculous -- and then submit a photo of any signs that have caught your eye.
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