39 TikTok Products That Are About To Become The Light Of Your Life

Including a $5 cult favorite mascara.

Popular items from this list include:

  • A cult-favorite Carhartt beanie, because if you know, you know — when it comes to coziness, warmth, and aesthetic, this beanie has no competition.

  • A delightfully versatile matcha-infused moisture stick reviewers use for everything from hydrating dry lips and skin to helping reduce dark circles and puffiness.

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1
A set of no-crease hair clips
Promising review: "Thank you, TikTok, for influencing me. Perfect anti-crease clips! They're really cute too, and I even gifted someone a pair." — Isabel
2
A cult-favorite Carhartt beanie
Available in 25 colors.

Promising review:
"Saw this hat on TikTok and decided to place my order! It can get very cold where I live, especially during morning time when I’m walking my dog. I need to keep my ears warm! The material is so soft, and there are many color options." — MHF
3
A set of affordable, highly popular wireless Bluetooth earbuds
These come with a wireless charging case that provides up to 14 hours of charge (with the earbuds able to play for four-plus hours with each full charge). Available in five colors.

Promising review: "Best decision! These are the greatest headphones ever! I saw them on TikTok months ago and added them to my wishlist. I got a new phone that doesn't have the headphone port so I decided it was time to finally buy them. They are amazing and I probably won't ever take them out of my ears! 😂" — Katlyn D Arnold
4
Emma Lord/BuzzFeed
Essence's Lash Princess mascara
Hello, that is my face above, because I bought into the hype of all the 5-star reviews and now I will never look back!! Putting it on is like giving my eyelashes butterfly wings. It doesn't get clumpy, it stays put ALL the livelong day no matter how much you sweat, and you can apply it on very lightly if you don't want it to look so dramatic, or continue applying for longer lashes each time.

Promising review: "Saw this product on TikTok and thought it would be expensive looking at the results they got. I am beyond amazed with how my lashes look after about two coats. For around $5 you couldn’t ask for a better mascara! I will be buying this same one when I run out. I was not expecting to like it as much as I do! No complaints." — Kd
5
An affordable sunrise alarm clock
This can be programmed with seven different light settings, seven different calming "wake up" noises, and to start gradually lighting up at 30, 20, or 10 minutes before you wake.

Promising review: "I got this recommendation from TikTok and it really has helped especially with Oregon winters where the sun is not out by the time the alarm rings. It has several peaceful alarm settings and even has night music to put you to sleep. The sunrise with the alarm piano is what I play to wake me up every morning and it is a way better way than to wake up to an annoying phone alarm." — Amazon customer
6
A pair of lightweight legging-style joggers
Available in women's sizes XS–XL and 12 colors.

Promising review
: "These are literally the best leggings/joggers I have ever owned, and I plan to eventually buy every single color. I originally saw these on TikTok and heard they were like the Lululemon ones but cheaper. I've never owned Lululemon leggings, but if they feel anything like these, then I have clearly been missing out. These are soft and absolutely perfect. I love the pockets and jogger style and that they fit like leggings and can be worn to the gym or dressed up with a cute outfit. I need to buy every color of these before they're gone!" — Courtney
7
A copy of Burn After Writing
Promising review: "I first saw this book on TikTok and decided to look more into it. I purchased four total because I know some people holding onto things that are difficult to let go of. It’s a great way to look at things from a different perspective and truly hold yourself accountable to different things in your life. I love what it stands for and I look forward to when I burn mine after I’m done. Self love, self care, and meditation for a better state of mind tomorrow is always the goal. I definitely recommend it to those susceptible to change and the willingness to try things different. You’re so much more than what’s been done to you and someone’s inability to see your worth does not decrease your value. Choose you for a change." — Brent Helm
8
A ridiculously charming octopus-shaped blackhead remover
Promising review: "I saw this on TikTok, it works great so far." — MarMarManuel

*Another* promising review: "After just two days of use, this adorable little octopus has done wonders for me, smells great too. Here's how I used it: I wore down the stick just a little to where the texture from the salt is visible, scrubbed around on my face so there was plenty of product, then I used my fingers to gently massage all the gunk away. Rinse, pat dry, and enjoy the softness. Highly recommended for people with sensitive skin like myself." — LuckLocust
9
A set of exfoliating gloves for the bath or shower
Available in three textures, five colors, and as sets of two or three.

Promising review
: "This is one of my favorite purchases. Not gonna lie, TikTok made me buy this. So I buy it and I’m still a little nervous because it’s literally a glove. But nah, I used it with liquid body soap and I’ve never felt so clean in my whole life. I got out of the shower feeling like a freshly birthed baby. My skin had never felt so clean and I questioned how I went 32 years without this." — Brittney
10
A jar of internet-beloved The Pink Stuff
A lot of people compare it to the Magic Eraser in paste form, so even your weirdest, most stubborn stains will meet their match.

Promising review: "I used this product for my stove because it's one thing I dislike cleaning. I have used multiple degreaser sprays and they all are so toxic and don't work for me. The Magic Eraser was okay but I used several at a time and I had to scrub so hard. But this product oh my goodness, legit a miracle. It doesn't have any type of smell. I put the paste on a cloth, clean the area then wipe it off with a damp cloth and voilà, magic!" — May
11
Amazon
A set of Wonder Hangers
Check out a TikTok of the Wonder Hangers in action. Available in three colors and four pack sizes.

Promising review: "These are so clever and versatile! I live in an old house with tiny closets so I have to get creative. These are great because they can be used hanging horizontally or vertically. I also found they work great for hanging camisoles and tank tops. I can see what I have and take just the one I need!" — Therese Van Heuveln
12
Amazon
A soft muslin throw blanket
Check out a TikTok of the muslin blanket in action. Available in seven colors and three styles.

Promising review: "This blanket is the most amazing thing ever! It is incredibly soft and lightweight. It is warm but not overwhelming. It looks great as a throw for decoration but so comfortable you have to use." — Fairykisses
13
Amazon
A slim magnetic stove shelf
StoveShelf is a US-based small business that specializes in stove shelves for various sizes of stoves. Available in three sizes and in five finishes.

Check out a Tiktok of the StoveShelf in action.

Promising review: "There was no set up...Take it out of the box and place it on the stove. The magnets are very strong keeping the shelf fixed in place. The magnets are raised allowing air flow underneath preventing the shelf from heating up. Sizing was perfect. I love it!" — Amazon customer
14
A Bissell multipurpose carpet and upholstery cleaner
Each cleaner comes with a trial size of Bissell's Spot & Stain Formula, which is also available on Amazon for $12.99!

Promising review: "Yep! TikTok made me buy it and I loved it. Looked for it online, and on Walmart they were about $150 for some reason?? Got it here, and I am LOVING IT. Things definitely look cleaner. Spots on my carpet are gone, and my car seats look brand new for the first time since I bought it! Directions are easy. Just a heads up, MAKE SURE TO USE WARM WATER. if you leave water in it and it gets cold, it's not as effective, so just follow instructions and it should be wonderful!" — Carlos
15
E.l.f.'s Poreless Putty Primer
LOL, allow me to be the one to shout to GRAB THIS WHILE YOU CAN. Every time I've run out of it I've gotten mad at myself because thanks to TikTok, it's constantly out of stock. Now is finally our chance!

Promising review: "I saw this on TikTok and thought I'd take a chance. I have sensitive skin and have to watch what I use. I LOVE this product! Goes on smooth and you don't need to use a lot. I put it on before I put on my foundation. Makes a huge difference. Highly recommend and will buy again!!" — Leslie Mattingly
16
A fast-acting ChomChom pet hair remover roller
Promising review: "I have a golden retriever and the shedding is out of control. My fabric sofa is constantly covered in hair and I finally decided to try this after reading an article about popular TikTok products. The reviews do not lie, this thing works magic!! I wish I had taken a before and after picture because the difference is noticeable. I watched the video tutorial before I tried it to ensure I was using it properly and everything he says is true, you do really have to put your arm to work with vigorous back and forth movement! However, I find it's a great arm workout and it works wonders." — Joanne Ertel
17
An adorable wireless portable charger
Check out a TikTok of the portable charger in action.

Promising review: "The holy grail of portable chargers!!! I was traveling to Disney for vacation and knowing me, I would drain my battery with just taking pictures alone. I wanted a portable battery but didn’t want a carry a cord either, so I was excited when I found this little baby! It does exactly as described, pretty pink color, and I get one full charge of battery for my iPhone 11. Get it, you will not be disappointed!" — Meghan Doble
18
A tie-waist deep V-neck dress
Available in women's sizes XS–XXL and 20 colors.

Promising review
: "So, I’m really hesitant to buy any clothing on Amazon. I typically don’t. But I saw this dress on a curvy person from TikTok, and I was like, 'That dress is stunning on them,' so I added it to my cart. I took a leap, and I’m happy I did. I have room to move, it’s not tight at all, and I’m in love with it. I’ll have to safety-pin it or make a small stitch to it to stop my bra and chest from showing so much, but other than that, it’s really a beautiful dress! It is shorter on the sides, so be warned about that." — Nicole P.
19
A six-outlet wall charger
Promising review: "Better than any strip! Saw this on TikTok and it’s everything. Love the auto night-light feature. So versatile and compact. Worth every penny. Will be ordering more." — Kelly
20
Emma Lord/BuzzFeed
A rose gold rechargeable electric lighter
This also comes in other pretty colors, but I am especially partial to this one because I bought it for my parents (their kitchen is entirely pink and one of my favorite places on Earth), and this was SO EASY to use — not to mention super safe! I'm a big weenie about fire (LOL, self-preservation) so I've always stuck to extended-arm gas lighters, but this is much better for the environment (plus cuter), so I feel a lot better about using it. You can read my full review of the Leejie electric lighter for more deets!

Promising review: "Works like a charm. I saw this on a TikTok. Knew immediately that I needed it. I love candles and this is so much better than a match or lighter. It’s kept a charge for months. I use it several times a month." — dwhite3012
21
A longline sports bra
Available in women's sizes XS–XL and 19 colors.

Promising review:
"I saw these tanks all over TikTok for being the Lulu Align dupe. I decided to purchase one and absolutely love it. The fit and style is exactly the same. I will say the material is not as soft and is more like a bathing suit material but overall it’s a great purchase!" — M
22
Amazon
"The Clean Ball"
Promising review: "Best invention! I purchased after seeing it in a TikTok video, and it works soooo well in my purse." — Wenhether

*Another* promising review: "This little ball is genius!! Rolls around in my purse, which I live out of. It picks up a lot of lint, debris, or even crumbs. Easy to find with the bright pink. Just remove and wash and it’s ready to go again. The price was great and something I can use for years. If you live out of your purse this a must-have!!" — dj3biggs
23
A pair of cropped paper bag pants
Available in women's sizes XS–3X and 42 styles.

Promising review:
"I originally saw these pants on TikTok and am always looking for cute work pants, so I decided to order, and I’m so glad I did. They are super cute and will be comfortable to wear all day. They are stretchy and not constricting at all! I’m glad I got the two-pack and would definitely order again and recommend to others!" — Carly Imler
24
A heatless curling rod headband
Each set comes with a curling rod, two hair scrunchies, a claw hair clip, and two duckbill hair clips to set it in place. These are designed to work with all hair types, but work best if you roll them with damp hair! Available in 11 colors.

Promising review: "Before purchasing, I’d seen a lot of reviews and tutorials on TikTok showing the results. My hair is thick, coarse, and naturally wavy, so I figured this might be a good alternative to rollers that are time-consuming to put in, difficult to sleep in, and ultimately not worth it. And MAN was I right to be hopeful. Wrap pieces of damp hair around it before bed, the tighter the wrap, the tighter the curl. Easy to sleep in since there’s nothing on the back of your head, and my curls are BOUNCY the next morning. My only complaint is that it doesn’t help give any top-volume, but nothing some teasing can’t fix. 10/10. I’ll never go back to a curling iron." — Mariah
25
Amazon
A set of Wad-Free pads
Wad-Free is a small business established in 2020 after the founder Cyndi Bray self-taught computer-aided design to create the pads.

Promising review: "THIS ACTUALLY WORKS!!!! I saw a TikTok about these and decided to order. Sheets balling all up in the washer and dryer has been a pet peeve of mine for forever. I was super skeptical of these, but I tried it, and it works as advertised! It’s a little on the expensive side IMO, and that’s kinda holding me back from purchasing a second set, but they really do work." — StrangerThings
26
A "Worky" station
Worky is a small business that specializes in products to improve remote working experiences.

Check out a TikTok of the Worky station in action.

Promising review: "I've had my Worky for three months now and have loved it. I love that everything is in one place and then I can close it up and work disappears. The compartments are great for tucking away piles of paperwork, the multiple charging outlets are convenient and the LED lights are helpful on Zoom calls when lighting in the room are not ideal. Everything in one place, simple and convenient. Just the way I like it." — Amy
27
A set of Globbles
Check out a TikTok of the Globbles in action.

Promising review: "Bought a six-pack for my neurodivergent family. We are all either ADHD or autistic. I struggle with compulsive hair pulling and bought these to help keep my hands busy. They are the perfect size, more satisfying than a stress ball, clean easily, fun to hurl at the wall or ceiling, and so far have lasted very well. I did test the durability of one and did break one when I pulled it as hard as I could. The inside looks something like shaving cream and didn’t smell or anything. But if you have a kid who is an aggressive chewer, perhaps keep an eye on them." — Amazon customer
28
Amazon
A satin pillowcase
Kitsch is an LA-based, self-financed, woman-owned small business established in 2010 that specializes in hair accessories.

Check out a TikTok of the Kitsch satin pillowcase in action.

Promising review: "I'm really liking this pillow. I woke up today with nice wavy hair, not dry tangled hair. I've been trying to grow out the layer of hair on the top back of my head and it's been so stubborn! Keeps getting tangled and breaks here and there from bleaching and dye damage, but with this new pillow I notice it doesn't tangle, which means it can grow right without rubbing and tangling/pulling! So I'm excited to see what happens by the end of summer! Also the pillow is soft and is so much more prettier in person! 😍😍😍💖💖💖" — Amazon customer 🌷
29
Amazon
Laneige's "Sweet Candy" Lip Sleeping Mask
Promising review: "I’m obsessed with buying products I see on TikTok, I was a little hesitant about this one due to the price. My lips get easy chapped, but never crack. I put it on, within seconds they felt like my usual lip balm does after apply it all day! I’m in love!" — Emma White
30
A "Bagnet," aka a magnet for your bag
Bagnet is a woman-owned small business that specializes in magnetic bag holders and handbags.

Check out a TikTok of the Bagnet in action.

Promising review: "This is the best bag holder ever! I was completely blown away, the magnet is SO strong. Works in so many places, in restrooms (try the hinges if the door isn't metal), at restaurants (on tables, chairs, even under the table), at the gym to hold my water bottle and keys so they don't end up on the floor. But my absolute favorite place to use it is on my car! I can attach it to the side of my car while I unlock it without having my hands full and leaving me vulnerable. If you have ever felt nervous trying to fumble with all your stuff while trying to unlock your doors in a dark parking lot, you need this! My only regret is that I didn't know about it sooner. I am going to get one for everyone in my life for Christmas. Any person who carries a bag should have one (or two). Seriously, it's life changing." — robert rodriguez
31
A gentle bubbly clay mask
Check out a TikTok of the foaming mask in action. Available in packs of one, two, and three.

Promising review: "I love this stuff! I received some for a gift and then purchased it for my daughter from Amazon. It feels like a clay mask going on, and then starts bubbling and turns to a thinner substance when it's done. I feel like it is very gentle on my face. My skin feels amazing after I wash it off. It feels like I used moisturizer, even though I did not. I hear that these masks are very popular in Japan." — L. Shea
32
Amazon
A stick of Body Glide anti-chafing balm
I swear by this to the point where if I can't find it in the morning of a summer run, I just won't go out, LOLOL. My boobs chafe SO BADLY under my sports bra bands, no matter what kind I'm wearing, but putting on a tiny bit of this before I leave works like a charm. Absolutely no more friction and no more going "OW OW OW" in the shower because my literal boob wounds were stinging.

Promising review: "This was a TikTok buy and it was worth it. Highly recommend it. It does the work. Long lasting and not sticky at all." — EBATL
33
A plug-in color-shifting mushroom light
Check out a TikTok of the mushroom nightlight in action.

Promising review: "I LOVE this night-light. It's in my bathroom and is a lovely addition. It turns off the second the lights go on, which is nice because I don't have to worry about accidentally leaving it on. Super cute and the little itty-bitty lighting element does a good job lighting, just enough so I don't have to turn the main lights on in the middle of the night." — 1Thand
34
A lil' reversible octopus plushie
Also, these come in a TON of different colors and emotions (from angry to sad to, uh, murderous??), so you're guaranteed to find one to express yourself.

Promising review: "I saw this on TikTok like everyone else but I quickly realized, when I got one, how helpful this is to my family. Now they don't have to guess when they shouldn't bother me, they'll just KNOW. It's saving lives and it's adorable. The perfect thing. :)" — MCalms
35
A gold decorative mirror
Check out a TikTok of the mirror in action. Available in gold or white, and in two-packs.

Promising review: "The mirror looks exactly like the pictures and was an absolute STEAL. So glad I found this. It's the perfect size for me to easily see my shoulders from just holding it an arms length away! It's super lightweight, so don't worry about it being too heavy for the nail. It came completely undamaged! Looks super vintage and great for doing hairstyles and makeup in! It can also be a jewelry dish if you're into that kind of thing." — Rhonda Farias
36
A cold brew coffee maker
Available in three colors and two sizes.

Promising review:
"I LOVE this product so much! I drink iced coffee on the daily but the system I had just wasn't cutting it for me. I didn't know how to brew cold coffee at home (all we have is a Keurig, and there's no cold brew option) so I would go buy iced coffee from Dunkin' every morning. Now don't get me wrong, I love my Dunkin', but I wanted to find a way to be able to make that same iced coffee at HOME, and I think my wallet and gas tank wanted me to figure that out too. I found out about this product through TikTok and it is a GAME CHANGER. All you have to do is put coffee grounds in the filter, fill up the main compartment 3/4 full with water (I use water from my fridge), screw the filter into the lid and screw the lid shut, shake it a little to put the coffee grounds to work, and let it do its magic for 12-24 hours! This is probably the best investment i've ever made. You need this!!" — Carmen E.
37
A pair of lightweight chunky hoop earrings
Available in four sizes and three colors.

Promising review
: "OMG I’m obsessed with these earrings. They’re so pretty and lightweight. I never usually order earrings off Amazon but decided to get some since I saw them on TikTok. They’re great quality and I usually can’t wear fake jewelry since it makes my ears itch like crazy. This one didn’t do that at all. Another problem I have is earrings being super uncomfortable to sleep in but this one doesn’t do that either. I’m going to literally get every single size they have since I love it so much. Highlyyy recommend." — Ziyana Iyer
38
Sally Elshorafa/BuzzFeed
A dishwasher magnet
Promising review: "I bought this because of a TikTok video. Super cool and now nobody has to ask me if the dishes are clean or not." — D. Washington
39
An EasyWring microfiber spin mop, aka the MVP of CleanTok
Promising review: "I had had it with my broken basic mop and bucket. I tried to just get a dollar store Swiffer to get us by, but that wasn't cutting it at all. With three boys and a dog who makes his rounds on all the furniture and every exposed corner, I had to do something. After seeing a TikTok where a woman demonstrated this mop to clean her walls, and hearing my boss raving about it, I decided to click the Amazon button. Let me tell you, I HATE cleaning, I HATE mopping, but I LOVE for things to be clean. I was able to mop the entire house TWICE (Because it was that dirty. Please don't judge.) within an hour. A few days later I mopped the entire house again within 10 minutes because they weren't quite as dirty. On another positive note, my boys love the spinner and think it’s a toy! So, every time I get the bucket out my 10-year-old and 4-year-old ask to mop the house because they think it’s fun. MAJOR BONUS!" — Molly

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